Post on 10-Jan-2017
Marketing Tactics for Growth Market Segments
Catherine Heeg
Marketing YOUR Niche Tours
Did you know?45%
23%
45% of leisure travelers
brought kids alongOf grandparents
traveled alone with their
grandchildren
Today
Social
5 Travel Segme
nts
Key Words
Marketing
Traditional
Which Social Media Platforms
would you use to market to each of these 5 Travel
Segments?
Agritourism
Did you know?• 68% of agritourists are women• The median age is 56
EcoTourism
https://www.ecotourism.org/what-is-ecotourism
FamilyMulti-Gen
Luxury
Quebec City
Grand Hotel
LGBT
Photo from Community Marketing Inc.
Best Practices
Consistency Underst
and audienc
eInspir
e & promo
te
Did you know?
54% of Marketers say that
Facebook is the most important social network.
Social Marketing
Social
Travel Segme
nts
Key Words
Marketing
Traditional
Elements of GreatnessConnect 1 in 4
rule
Plan #
Cross-MarketVisual
Be Social
Photos get 104% more
comments on Facebook than text-based posts.
Have fun!
Lookin
g Good!
Wow!
64% of consumers are more likely
to buy a product after
watching a video about it. - comScore
• Source: http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/
Source: http://www.socialmediatoday.com/social-business/adhutchinson/2015-07-02/more-brands-using-facebook-ads-video-best-organic-reach
Organic Reach
Video
Elements of Greatness
Tweet
Photos & Videos
Attention Chat
#
Elements of Greatness
BusinessCompany & Showcase
pages
Pulse publisher Groups
Video
Elements of Greatness
Video
AnalyticsKey Words Embe
d
Text
Elements of Greatness
GREAT photos
Messaging
Long pins Video
Text
Elements of Greatness
Photo filters
Text
Video Share
# @
Elements of Greatness
Visual
Short
Stories
Elements of Greatness
LIVE
#Interact
.
Love more strategies & tips? www.cmsspeaking.com/free-resources
31 Video Strategies
www.cmsspeaking.com
Catherine J. HeegCustomized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371Catherine.heeg@cmsspeaking.com cmsspeaking.com
Knowledge without Action is like no Knowledge at all.Unknown