Marketing Your Green Credentials

Fiona Humberstone, July 2010 

Agenda

•  What does “green” mean to your business? •  Your brand strategy/ core message 

•  CommunicaAng your green credenAals:  •  Through design •  Through social media 

•  Through your people •  MarkeAng literature 

What makes a green business?

Green 

Reducing your impact on the environment 

Behaving in a socially responsible manner 

Being financially sustainable 

Why green?

•  Customer engagement •  Employee aLracAon & retenAon 

•  Point of difference •  Your values •  Cost saving 

A'tudes to green 

Socially responsible to the core 

Occasionally buy organic 

Indifferent 

What shade of green is your business?

What’s your core purpose?

•  What drives you in your business? •  What’s your point of difference? 

•  Why do your clients buy from you? 

What’s your green policy?

•  Waste 

•  People •  Finances •  Resources •  Giving back 

Communicating with passion Energy, convicAon and integrity 

Colour psychology

•  Integrity •  ALracAon •  Engagement 

Spring

•  Bubbly •  CreaAve •  Outgoing •  Bright  •  Forever young •  Great communicators •  Spontaneous •  Quick thinking 

Summer

•  Organised •  Efficient •  Graceful •  RomanAc 

•  AspiraAonal  

Autumn

•  Passionate •  Community •  Family •  Integrity •  Substance •  EducaAon •  Heritage  

Winter

•  Strong •  Dynamic •  Efficient •  Precise •  Excellence  •  Market leader •  Powerful  

Social media Internet with integrity 

People AcAons speak louder than words 

Showing Off

Marketing your green credentials

•  Define your brand strategy •  Communicate with passion & purpose 

•  Get your team involved 

•  Use design to add cohesion and convicAon 

Fiona Humberstone @fionahumberston fiona@flourishstudios.co.uk www.flourishstudios.co.uk/blog