How to Tackle Post-BrexitMarketing Trends for 2017

As eMarketer research highlights, marketers should consider shifting their 2017 marketing budgets mainly towards digital marketing solutions.

However, DIGITAL is a very BROAD term

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Find out in which direction your market is going and what resonates with them

Let’s take a look at the key marketing insights and trends that will shape 2017.

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Humans have a shorter attention span than a goldfish*

Grabbing attention in 8 seconds1

* Humans have shorter attention span than goldfish, thanks to smartphones. Telegraph, 2016

Visual ContentIt is vital to capture your audience’s attention within seconds or they are gone.

Visual content, such as infographics, images and gifs, delivers over copy-heavy material, but also think virtual and augmented realities, and mobile apps.

Video traffic will increase by 31% each year.*

Lights. Camera. Action.2

* eMarketer

Make the most of this opportunity before the market gets too saturated.

The ones who will come out on top will be the ones who invest in

video production and programmatic video advertising.

69% of marketers will concentrate on growing their organic presence

over the next 12 months.

Quality just got more personal.3

The two most important ranking factors are*:

Content andlinks going into your site

* According to Google’s Andrey Lippatsev

This means even more content in 2017.

Only relevant, quality content will rank high.

So it’s vital to get the overall content experience right.

Nearly 70% of all online sharing happens through private messaging apps and channels.

Dark Social: The Ghosting Audience4

In 2017, 1.81 billion conversations will take place on

Facebook Messenger, WhatsApp, Skype, Snapchat,

Slack

and other private social channels.

Time to rethink your marketing strategy.

In 2017 mobile to desktop ratio will be 2:1

Mobile-First to Mobile-Mainly5

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Digital marketing will shift from mobile-first (responsive websites) to mobile-mainly solutions like mobile SEO and mobile advertising.

What’s next?

Tackle Brexit and Get Ready for 2017

To help you get ready for 2017, we've put together a guide that looks at the current situation, challenges and future trends, and offers an in-depth overview of how to approach and tackle Brexit. It will support you in making important decisions in these transitional times.

Download the Guide

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