Marketing to Ireland

Post on 25-Dec-2014

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Many people assume that, because they share history & language, that Ireland is the same as the UK. But if you're planning to target the Irish market, there are certain things you need to consider.

Transcript of Marketing to Ireland

CIARÁN NORRISMINDSHARE DUBLIN

DIGITAL IRELAND

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Paid Owned

3million cards

Paid Owned

Except Laser…..

Paid Owned Look, no Laser

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

THERE AREN’T ANY!

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

619,000 average viewers

410,000 average readers

992,000 average readers

426,000 average readers

94,822 average readers

1.83m Active Users63.9% visit daily

432,000average readers

218,000 average listeners

785,000 average viewers

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Total Unique Visitors (000) % Reach

Total Internet : Total Audience 2,017 100.0 Family & Parenting 569 28.2 Glam Family 133 6.6 Disney Online 116 5.7 BabyCenter Network 69 3.4 CafeMom Network 48 2.4 Nickelodeon Family & Parents 35 1.7 WEDDINGSONLINE.IE 22 1.1 Family Education Network 20 1.0 ROLLERCOASTER.IE 19 1.0 Ancestry.com, Inc. 19 0.9 Sheknows Family 18 0.9

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

255 people/km²

63 people/km²

Source: SpeedTest.net

Source: SpeedTest.net

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Exclusive research:

@mindshareirlm-insights.blogspot.com

YouTube.com/mindshareirl

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

WHAT HAPPENED ON DECEMBER

6TH, 1922?

IRELAND IS NOT PART OF THE UK, SO DON’T USE

A .CO.UK ADDRESS

Nate Grigg on flickr