Post on 06-Jul-2018
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MARKETINGPROJECT
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AMSPORTS
COMPANY PRODUCTTAPE LESS BALL
GROUP MEMBERS
MOHSIN ALIADEEL ABBAS
HASSAN ZARYAB
DANIYAL KHAN
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CONTENTSIntroduction
Current Marketing Situation
Sot Ana!"#i#
Mi##ion State$ent % Marketing De&art$ent O'(ecti)e#
Marketing Strateg"
Action Progra$#
Budget#
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INTRODUCTION
*e c+oo#e &roduct ,or Marketing &ro(ect i# Ta&e !e##
'a!! ,or ta&e 'a!! cricket- *+ic+ +a)e $ore ,eature# t+anot+er 'a!!#- *e (u#t ant to introduce .ua!it" not a
Product it+ !e## &rice and +a)e $ore Ad)antage# ,or
a!! cricket &!a"er#- Our &roduct 'a#ica!!" u#e ,or Street
nig+t Cricket +ic+ i# t+e Pa##ion o, La+orie#-
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REASON FOR SELECTING THE PRODUCT
A# Student/ ,o!!oing are t+e rea#on#01
i- It i# a uni2ue to&ic and none o, $" ,riend# +a)e c+o#en it-
ii- A# a Cricket !o)er/ I a$ $ore connected it+ it- T+ere,ore it gi)e#
$e 'etter under#tanding o, t+i# &roduct-
.A# a co$&an" ,o!!oing are t+e rea#on# ,or #e!ecting t+i# &roduct01
i- Due to cut t+roat co$&etition in cricket e ,ee! it our dut" to
&ro)ide t+e 'e#t 2ua!it" at a,,orda'!e &rice to our cricket &!a"er#-
ii- *e ,ind a great #co&e to gro in t+i# ,ie!d-
iii- T+ere are $an" 'rand# o, tenni# 'a!! in $arket and ta&e# are
$u#t ,or e)er" 'a!! 'ut e go to introducing ta&e !e## 'a!! ,or
our Cricket P!a"er#-
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CURRENT MARKET SITUATION
Market Size
A!$o#t 34 #&ort# E2ui&$ent5# #+o on a Sing!e Road 6C+u'ur(i/ La+ore7 +o
#e!! $ore t+an 84/444 'a!!# in a eek- T+i# #+o# +uge &otentia! o, our &roduct con#idering "out+ #eg$ent o, &o&u!ation o, La+ore- Cust!er Nee"s
Cu#to$er ant# good .ua!it" it+ dura'i!it" at a,,orda'!e &rice-
Mi#r a$" Ma#r E$%ir$!e$t
Mo#t!" 'a!! $anu,acturer# are #ituated at Sia!kot +ic+ i# or!dide ,a$ou#
,or #&ort# good# and #o$e are a!#o !ocated in La+ore- *+o!e#a!er take de!i)er"
,ro$ #aid $anu,acturer# and run 'u#ine##- Sea#ona! )ariation a!#o a,,ect# #a!e
o, ta&e 'a!!#-
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C!&etitrs A$a'(sis There is rigorous competition in tape ball marketthat contains both original and spurious brands.
Popular brands are:
CA SPORTS
SLAZ!"R
#AR SPORTS
$OOM $OOM!% SPORTS
NKS
#AR
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S)OT ANALYSISStre$*t+s
Dura'!e
A,,orda'!e
Inno)ation
)eak$esses Li$ited Di#tri'ution netork
Lo 'rand recognition
O&&rtu$ities Market De)e!o&$ent
Increa#e t+e di#tri'ution netork
Re!ated Di)er#i,ication
T+reats Bargaining &oer o, Su&&!ier#
I$itation '" ri)a!r"
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Missi$ State!e$t a$" Marketi$* O,-e#ti%es
Missi$ State!e$t
&ntroduce an inno'ating Product and completecustomers needs and satis(action) *ants to create apopular product than other brands and e+pand our
distribution net*ork to all urban and rural areas o(our countr, -PA%&STA!.
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Marketi$* O,-e#ti%esSales Re'enues
Market Share
Pro/ts
Return on &n'estment
Customer Satis(action
Customer Repeat Purchases
Ad'ertising 0a, A(ter Recall
Salesperson 1uotas
"ro*th in 0istribution Outlets
Sales b, Speci/c 0istribution Outlet
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Marketi$* Strate*(Tar*et Market
Our target market is ,outh aging (rom 23 to 43 ,ears*ho are cricket lo'er) practitioner) and pla,er o( Lahore.
U$i.ue Se''i$* Pr&siti$
InnovativeCricket
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Marketi$* Mi/ Pr"u#t
+ic+ i# #u&erior in 2ua!it"- It i# !ong !a#ting +ic+ $ean# it i!!
not Current!" t"&ica! tenni# 'a!! i# u#ed to &!a" ta&e 'a!!
cricket +ic+ need# to 'e ra&&ed in ta&e- *e are
Introducing a ne ta&e !e## tenni# 'a!! da$age due to +itting-
Pri#e
*e are ado&ting &rice &enetration Strateg" in order to 'ui!d
cu#to$er9# tru#t 'eing co$&etiti)e in t+e $arket- Si$i!ar!" our
&rice i!! en#ure $argin u& to :; &er unit- Eac+ 'a!! co#t# on
A)erage R#-
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Pr!ti$
Promote this product 'ia Ad'ertising in sports goods markets likeChubur5i) Pakistan mint) Anarkali) Shah Alam Market etc. &naddition) stalls *ill be displa,ed in di6erent pla,ing Areas o( Cit,
like "ri6on "round Mughalpura) 07A Phase 28) Minto Park) %arolghati) Sab9a9ar "round etc.
2 commission *ill be gi'en to retailers upon sales +ceedingRs.2;8888
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ACTION PROGRAMS
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BUDGETS
INCOME STATEMENT
Particulars Year I Year II
Sales 4)438)888 ?);88)888
Cost o( Sales 2);38)888 4)@3)888
"ross Pro/t ;88)888 2)243)888
Administrati'e +penses ;88)888 B88)888
Selling and Marketing +penses 88)888 ;88)888
&ncome $e(ore &nterest D Ta+ -88)888
-?3)888
&nterest +penses = =
&ncome $e(ore Ta+ -88)888
-?3)888
Ta+
= =
Net Income / (Loss) (800,000)
(37,000)
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BALANCE SHEET
Particulars Year I Year II
!i"e# $ssets
>urniture D >i+ture 388)888 @38)888
Machine D Euipments 88)888 3B3)888
Current $ssets
Cash in 7and ;8)888 8)888
Cash at $ank 248)888 228)888
&n'entor, 288)888 B8)888
Trade Recei'able B8)888 8)888
%otal $ssets 2)38)888 2)?B3)888
Capital 2)888)888 2)888)888
Reser'es = =
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T7A!%
FOG