Post on 30-May-2018
8/9/2019 Marketing Project on ICICI Prudential
1/69
M^Q Mcdlcia~
L@HJG_G NHII@J@CP_CDJCOCL$
Q_HK@N\ _@QH_\
HD
MC_F@\GDJ ^P_R@W CDL NECDD@IL@R@IHQ@M@D\
HB
GNGNG Q_PL@D\GCI IGB@ GD^P_CDN@ NHMQCDW
IGMG\@L) CP_CDJCOCL$
^pomg||`l gd |e` qcr|gci bpibgiim`d| gd
OCNE@IH_ HB OP^GD@^^ CLMGDG^\_C\GHDLr$ OCOC^CE@O CMO@LFC_ PDGR@_^G\W) CP_CDJCOCL
^pomg||`l Ow; Qrhk`n| Jpgl`;
Neccd Jhqci Oegfp~gdj Mg~~$ Dc{gwc ^ecgfe
8/9/2019 Marketing Project on ICICI Prudential
2/69
N`r|gbgnc|`
\eg~ g~ n`r|gbwgdj |ec| Mr$ Neccd Jhqci Oegfp~gdj g~ c ~|pl`d| hb hprnhii`j` " ~|plwgdj gd O$O$C$ C~ c qcr| hb pdg`r~g|w qrhjrcm e` ec~pdl`rjhd` c qrhk n| zhrf hd Mcrf`|gdj ^pr`w Cdl Necdd i
L``ihqm`d| hb GNGNG Qrpl`d|gci Igb` Gd~prcdn` Nhmqcdw I|l$)Cprcdjcocl$ Pdl`r |e` jpglcdn` hb Mg~~$ Dc{gwc ^ecgfe$
E` ec~ lpiw cnfdhzi lj`l cii |e` ~hprn`~ hb r`b`r dn` p~`l gd |e`r`qhr|$ \eg~ r`qhr|) oc~`l hd coh` |hqgn g~ gd qcr|gci bpibgiim`d| hb |e`r`spgr`m`d| hb |e`)
Ocne`ihr hb Op~gd`~~ Clmgdg~|rc|ghd %O$O$C'
HB
Lr$Ococ~ce`o Cmo`lcfcr Mcrc|czclc Pdg`r~g|w
Cprcdjcocl$
Mg~~$Dc{gwc ^ecgfe Lr$Q$R$ Kcocl`%Gd|`rdci Jpgl`' %Qrgdngqci'
8/9/2019 Marketing Project on ICICI Prudential
3/69
8/9/2019 Marketing Project on ICICI Prudential
4/69
L`nicrc|ghd
G Mr$Neccd Jhqci O$) e`r`ow l`nicr` |ec| |e` qrhk`n|
zhrf `d|g|i`l Mcrf`|gdj ^pr`w cdl Necdd`i L``ihqm`d|
g~ cd cp|e`d|gnci zhrf ncrrg`l hp| hb /GNGNG Qrpl`d|gci Igb`
Gd~prcdn` Nhmqcdw I|l$ Cprcdjcocl pdl`r |e` jpglcdn` hb
Mg~~$ Dc{gwc ^ecgfe bhr |e` qcr|gci bpibgiim`d| hb |e` czcrl hb|e` l`jr`` hb Ocne`ihr Hb Op~gd`~~ Clmgdg~|rc|ghd cdl |eg~ zhrf
ec~ dh| o``d ~pomg||`l o`bhr`$
Qprqh~` cdwze`r` `i~` `uq`n|`l |h L`hjgrg Nhii`j` Cprcdjcocl$
Cbbgigc|`l |h Lr$ Ococ~ce`o Cmo`lfcr Mcrc|ezclc Pdg`r~g|w)
Cprcdjcocl$
Jhqci O$Necrcd
8/9/2019 Marketing Project on ICICI Prudential
5/69
Lc|`; 0\e mcw ?117
\h Zehm G| Mcw Nhdn`rd ;
\eg~ g~ |h n`|gbw |ec| M$ Necrcd Jhqci Oegfp~gdj ec~ zhf`l zg|e
Oec|g Cg|`i Nhmqcdw I|l$) Cpcdjcocl Hd qhk`n| c~~gjdm`d| 30|e
Cqgi |h >1|e Cqgi ?117$
\e` qhk`n| pdl`|cf`d lpgdj |e` q`ghl zc~
Mcrf`|gdj ^pr`w " Necdd`i L``ihqm`d|
gd Cprcdjcocl
\e` cohr` m`d|ghd`l qhk`n| ec~ o``d ~pnn`~~bpiiw nhmqi`|`l$
Z` zg~e egm cii |e` o`~| bh cii bp|p` `dl`crh~$
\g||h lcgl%Pdg| Mcdcj`r'
8/9/2019 Marketing Project on ICICI Prudential
6/69
GDL@U
^r$
Dh$ Necq|`r~Qcj`
Dh$
3$ Gd|rhlpn|ghd
- ^`n|hr~ gd ~`rgn`~ " |e`gr jrhz|e qh|`d|gci- Gd~prcdn`- Igb` Gd~prcdn`
?-3$ Gdlp~|rw Qrhbgi` ?:->0
- G_LC
2-
8/9/2019 Marketing Project on ICICI Prudential
7/69
GD\_HLPN\GHD
8/9/2019 Marketing Project on ICICI Prudential
8/69
3$3 NHDN@Q\ ^@IIGDJ
Oc~gnciiw nhdn`q| ~`iigdj c~ ~cm` c~ cdw |cdjgoi` qrhlpn|) op| hdiw lgbb`r`d| g~ |ec| qrhlpn|
g~ ~`rgn` cdl dh| |cdjgoi` cdl z` ec` |h ~`ii |e` nhdn`q|$ GD GNGNG Qrpl`d|gci) nhdn`q|
~`iigdj g~ qhqpicrg{gdj |e` nhdn`q| hb Bgdcdngci Clg~hr Nhmqcdw$ Nhdn`q| ~`iigdj g~
mcfgdj |e` q`hqi` czcr` hb o`d`bg|~ |e`w j`| brhm |e` nhmqcdw zegi` zhrfgdj bhr g| cdl
ci~h mcfgdj |e`m fdhzd cohp| |e` qrhlpn|~ g$`$ Gd~prcdn` Qicd~ gd |e` qhr|bhigh hb |e`
nhmqcdw) |e` nhmmg~~ghd ~|rpn|pr`~ `|n$
3$3$3 _`c~hd bhr ~`i`n|ghd hb |e` |hqgn;
\e` r`c~hd bhr ~`i`n|ghd |eg~ qcr|gnpicr |hqgn bhr |e` qrhk`n| g~ lp` |h |e` |r`m`dlhp~
jrhz|e |ec| g~ |cfgdj icn` gd |e` gd~prcdn` gdlp~|rw$ Ci~h |e` kho zc~ necii`djgdj c~ G zc~
j`||gdj cd hqqhr|pdg|w |h zhrf zg|e c i`cl`r gd |e` gdlp~|rw) |eg~ zgii qrhgl` c qic|bhrm |h
`d|`r gd|h |e` ~`rgn` ~`n|hr$
3$3$? Gmqhr|cdn` hb Nhmqcdw;
\e` oc~gn hok`n|g` hb |e` qrhk`n| zc~ |h cqqhgd| |e` d`z bgdcdngci clg~hr bhr |e`
nhmqcdw) gd mhr` qr`ng~` zhrl~ g| g~ |e` `uqcd~ghd hb |e` nhmqcdw |e` d`z bgdcdngci
clg~hr~ nhmqcdw~ ~ci`~ g~ jhgdj |h gdnr`c~`$
\eg~ ~|plw zgii e`iq |e` nhmqcdw gd o`gdj fdhzd |e` mgdl ~`| hb |e` q`hqi` |h
o`nhm` c bgdcdngci clg~hr) c~ z`ii c~ |e` nhd~|rcgd|~ zegi` khgdgdj |e` nhmqcdw c~ c
bgdcdngci clg~hr$
8/9/2019 Marketing Project on ICICI Prudential
9/69
3$3$> I`crdgdj brhm qrhk`n|;
G i`crd| ehz |e` gd~prcdn` nhmqcdw zhrf~) zec| cr` |e` necdd`i~ hb lg~|rgop|ghd cdl
`i`m`d|~ gd lg~|rgop|ghd d`|zhrf hb |e` nhmqcdw) zec| cr` `igjgogig|w nrg|`rgc |h
o`nhm` c bgdcdngci clg~hr$
G ~|plg`l h`rcii zhrfgdj hb Gd~prcdn` nhmqcdg`~$ G ncm` |h fdhz cohp| necdd`i~
hb lg~|rgop|ghd d`|zhrf p~`l ow Gd~prcdn` nhmqcdg`~$ G ~|plg`l |e` qhigng`~ cdl
qrhn`~~ hb cqqhgd|gdj bgdcdngci clg~hr bhr GNGNG B_PL@D\GCI Igb` Gd~prcdn`
Nhmqcdw$
3$?\e`hr`|gnci Ocnfjrhpdl;
8/9/2019 Marketing Project on ICICI Prudential
10/69
3$?$3 ^@_RGN@^;
^`rgn`~ brhm mckhr qcr| hb lcw |hlcw igb`$ \hlcw ~`rgn`~ ~`n|hr g~ |e` bc~|`~| jrhzgdj
~`n|hr gd cimh~| ``rw nhpd|rg`~ `nhdhmw$ ^`rgn`~ cr` |e` gd|cdjgoi` qrhlpn| zegne cr`
c||cne`l |h `g|e`r |e` qrhgl`r |ec| g~ qrhlpn`r hr |e` ~`rgn` r`n`g`r g$`$ |e` np~|hm`r zeh
ow`~ g| |h `dkhw |e` o`d`bg|~ hb |e` ~`rgn`~$
3$?$? L@BGD^\GHD;
Fh|i`r %3755' L`bgd` ~`rgn` c~;Cdw cn| hr q`rbhrmcdn` |ec| hd` qcr|w ncd hbb`r |h cdh|e`r |ec| g~ `~~`d|gciiw gd|cdjgoi`
cdl lh`~ dh| r`~pi| gd hzd`r~egq hb cdw |egdj$ G|~ qrhlpn|ghd cdw hr mcw dh| o` |g`l |hq c
qew~gnci qrhlpn|$
\e` Cm`rgncd Mcrf`|gdj C~~hngc|ghd `rgn`~ c~;
Cn|gg|g`~) O`d`bg|~) hr ^c|g~bcn|ghd) zegne cr` hbb`r`l bhr ~ci` cdl qrhgl`l gd
nhdd`n|ghd zg|e |e` ~ci`~ hb jhhl~$
3$?$> NEC_@N\@_G^\GN^ HB \E@ ^@_RGN@^;
Bhiihzgdj cr` |e` lgbb`r`d| c||rgop|`~ nhmmhd |h |e` ~`rgn`~;
Gd|cdjgogig|w;^`rgn`~ lh dh| ec` c qew~gnci bhrm$
Gd~`qcrcogig|w;C ~`rgn` ncddh| o` ~`qcrc|`l brhm ~hprn`~ |ec| r`dl`r g|$
Gdnhd~g~|`dnw;\e` spcig|w hb ~`rgn` ncd lgbb`r brhm hd` ~`rgn` qrhgl`r |h cdh|e`r
~`rgn` qrhgl`r$ Ci~h mcw bhrm hd` ~`rgn` `dnhpd|`r |h cdh|e`r ``d bhr |e` ~cm` ~`rgn`
qrhgl`r$
Q@_^HDCI COGIG\W;^`rgn`~ cr` dh| |e` qew~gnci hok`n|~ |e`r`bhr` ncd| o` ~|hr`l$
8/9/2019 Marketing Project on ICICI Prudential
11/69
HZ@D@_^EGQ;Opwgdj ~`rgn` lh`~ dh| r`~pi| gd|h hzd`r~egq hb cdw|egdj$
^GMPI\CD@G\W; \e` qrhlpn|ghd cdl nhd~pmq|ghd hb |e` ~`rgn` g~ cizcw~
~gmpi|cd`hp~$
SPCIG\W M@C^P_M@D\; \e`r` g~ dh qcr|gnpicr ~|cdlcrl ~`| bhr |e` ~`rgn`~$
DC\P_@ HB L@MCDL; \e` l`mcdl bhr |e` ~`rgn` gd |e` mcrf`| g~ cizcw~
bipn|pc|gdj$
3$?$$ ^w~|`m$
8/9/2019 Marketing Project on ICICI Prudential
12/69
8/9/2019 Marketing Project on ICICI Prudential
13/69
Bhiihzgdj cr` |e` f`w ~`rgn`~ gdlp~|rg`~ gd Gdlgc cdl |e`gr jrhz|e qh|`d|gci~;
3$ Gd~prcdn`;-
Gdlgc g~ dh| r`nhjdg{`l c~ c bgr~| `m`rjgdj mcrf`| bhr c gd~prcdn`$ \e` Gdlgcd
gd~prcdn` g~ cnn`q|`l |h o` ,?0 ogiighd gd ?131 hd cd c~~pmq|ghd hb 7$: r`ci jrhz|e gd
|e` JLQ$ Zg|e |e` qc~~gdj hr G_LC cn| gd ?111 |e` gd~prcdn` mcrf`| gd Gdlgc ec~ o``d
hq`d |h qrg`| ~`n|hr$ C~ c r`~pi| c~ mcdw c~ >< gd~prcdn` nhmqcdg`~ `d|`r`l |e` mcrf`|6
gd nhiicohrc|ghd zg|e bhr`gjd nhmqcdg`~ ow `dl hb ?11?-?11> |e` mcrf`| ec~ dhz o`nhm`
egjeiw nhmq`|g|g` cdl necii`djgdj$
?$ \rcd~qhr|;- E`cw gd`~|m`d|~ cr` mcl` gd m`cd~ hb |rcd~qhr| igf` rcgizcw~) zc|`rzcw~ cdl
cgrzcw~$ \e`r` g~ d``l |h l``ihq gdbrc~|rpn|pr`~) mhl`rdg{` op~`~ cdl |rcgd) cgrnrcb|~)
~egq~) gd|rhlpn`~ qrhb`~~ghdci mcdcj`m`d| gmqrh`m`d| ~cb`|w cdl ~`nprg|w m`c~pr` |h
mcf` |eg~ ~`n|hr qrhjr`~~g`$
>$ \`i`nhmmpdgnc|ghd;-Gd ~qg|` hb ~gjdgbgncd| jrhz|e gd |`i`nhmmpdgnc|ghd ~`n|hr gd |e` r`n`d| qc~|) |e`
|`i`l`d~g|w gd Gdlgc zc~ cow~mciiw ihz nhmqcr`l |h h|e`r nhpd|rg`~ |e` |`i`l`d~g|w gd
Gdlgc zc~ hdiw 3$57 ow |e` `dl hb ?11?$ \`i`nhmmpdgnc|ghd ec~ |r`m`dlhp~ jrhz|e
qh|`d|gci$ \e` rcqgl jrhz|e gd n`iipicr) rclgh qcjgdj) cip` cll`l ~`rgn`~) gd|`rd`| cdl
jihoci mhogi` nhmmpdgnc|ghd ow ~c|`iig|` ~`rgn`~) o`~gl`~ oc~gn |`i`qehd` ~`rgn`~) g~ cd
gdlgnc|hr hb |e` orgje| bp|pr` hb ~`n|hr$
8/9/2019 Marketing Project on ICICI Prudential
14/69
Nhmqp|`r ~hb|zcr` g~ |e` |erp~| cr`c gd jrhz|e qicd hb Gdlgc `nhdhmw$ \e`
bhnp~ g~ |h l``ihq |e` gdlp~|rw bhr `uqhr| c~ z`ii c~ bhr lhm`~|gn d``l~$ \ep~
|eg~ gdlp~|rw g~ ecgdj orgje| bp|pr`$
0$ @i`n|rgng|w;-\e` jh`rdm`d| hb Gdlgc ec~ |cf`d pq mg~~ghd ?13? zg|e cd hok`n| hb qrhglgdj
qhz`r bhr cii$ C nhmqr`e`d~g` qicd ec~ o``d l``ihq`l |h cllr`~~ cii |e` qrhoi`m~ o`gdj
nhdbrhd|`l ow ~`n|hr$ Zg|e |e`~` gdg|gc|g`~ o`gdj |cf`d bhr |e` jrhz|e hb |e` ~`n|hr) z`
ncd o` ehq`bpi hb o`||`r qhz`r j`d`rc|ghd$
2$ Qh~|ci ~`rgn`~;-\e` l`qcr|m`d| hb qh~|~ g~ clcq|gdj g|~`ib |h |e` ecdjgdj mcrf`|~ lgm`d~ghd gd
~qg|` hb |e` bgdcdngci gmq`lgm`d|~$ Nhmq`|g|ghd brhm nhprg`r cdl h|e`r ~`rgn`~
nhmqcdg`~ g~ o`nhmgdj mhr` gd|`d~` lcw ow lcw$ Ehz``r) |e` l`qcr|m`d| ec~ dh qcrcii`i
necii`dj` gd |`rm~ g|~ epj` d`|zhrf nhd nhdd`n|gdj ``rw qcr| hb Gdlgc$
:$ \hprg~m;-
\hprg~m g~ lwdcmgn bg`il cdl g~ ~pok`n| |h nhd~|cd| necdj`~ ncp~` ow |e` nhd~pm`r~ c~
z`ii c~ ~hngci |r`cl~$ Hd` hb |e` r`c~hd~ gl`d|gbg`l bhr |e` ~ihz jrhz|e hb ~`n|hr gd Gdlgc g~
|e` icnf hb qrhb`~~ghdcig~m gd |e` mcrf`|gdj |hprg~m ~`rgn`~$ E`dn` ~|rc|`jw cqqrhcne gd
mcrf`|gdj hb |rpg~m ~`rgn`~ g~ d`n`~~crw |h cneg`` jhhl r`~pi|~$
5$ Ocdfgdj
Gdlgcd ocdf~ ec` c jgjcd|gn |c~f hb ~|rgfgdj hb cqqrhqrgc|` ocicdn` o`|z``d ocdfgdj
hq`rc|ghd~ hb gd|`rdc|ghdci ~|cdlcrl cdl nhmmg|m`d| cdl ~hngci z`ibcr` |e`r` g~ c d``l |h
r`~`| ~hngci $`nhdhmw hok`n|g` gd |e` icrj`r gd| r`~| hb |e` dc|ghd ow |cfgdj gd|h
nhd~gl`rc|ghd bcn|hr~ ~pne c~ ~``rci nhmq`|g|ghd~ np~|hm`r~ ~hqeg~|gnc|ghd op~gd`~~
lg`r~gbgnc|ghd qrhlpn| gddhc|ghd c~~`| cdl igcogig|w mg~mc|ne gdnr`c~`l op~gd`~~ rg~f) DQC
m`dcn`) ncqg|ci r ~|rpn|pr`) nwo`r(`) ocdfgdj-nhmm`rn` cdl pdg`r~ci ocdfgd
7$ E`ci|encr`;-
8/9/2019 Marketing Project on ICICI Prudential
15/69
\e` `d|rw hb |e` nhrqhrc|` ~`n|hr ec~ orhpje| gd lwdcmgn ~egb| gd e`ci|encr` ~`rgn`~$
Ecgdj cd c~~pr`l jrhz|e gd l`mcdl lp` |h |e` gdnr`c~gdj qhqpic|ghd) rg~` gd |e`
qhqpic|ghd i``i~) `m`rj`dn` hb nhmmpdgncoi` lg~`c~`~) `qgl`mgn~ cdl bciigdj iggdj
nhdlg|ghd~) cdl |e` e`ci|e ncr` ~`n|hr ec~ qrh~q`n|~ hb egje i``i jrhz|e$
31$ @lpnc|ghd;- \e` igo`rci bgdcdngdj ow ocdf~ cdl h|e`r bgdcdngci gd~|rpn|ghd~) bpr|e`r bcngig|g`~ |e`
jrhz|e hb |eg~ ~`n|hr$ Gd ~qg|` hb ~``rci gmq`lgm`d|~ ~pne c~ ~nehhi lrhq~ hp|~)
gdbrc~|rpn|pr` nhd~|rcgd|~ spcig|w crgc|ghd~ icnf hb qrhq`r g~ghd) bgdcdngci qrhoi`m~ bhr
qpoign gd~|g|p|ghd cdl pdg`r~g|g`~) |e` ~`n|hr g~ ~`| |h r`cne d`z e`gje|~ `cne w`cr$
3$
8/9/2019 Marketing Project on ICICI Prudential
16/69
Gd |eg~ cj` hb pdn`r|cgd|g`~ dh|egdj ncd o` ncii`l c~ ~cb`) c ~mcii cnngl`d| ncd dl hpr igb`
op~gd`~~ ehm` `egni` |e`r`bhr` g| g~ d`n`~~crw |h gd~pr` |e` |egdj~ gdniplgdj hpr igb` ~h |ec|
gb gdngl`d| hnnpr~ |e` ih~~ ncd o` r`gmopr~`l $gd~prcdn` g~ c qrhmg~`l jg`d ow hd` |h
cdh|e`r ze`r` ow |e` qrhmg~~hrw pdl`r|cf`~ |h qcw c ~pm hb mhd`w |h |e` qrhmg~` hd |e`
ecqq`dgdj hb |e` ``d| gd~pr`l cjcgd~|$
\wq`~ hb gd~prcdn`;
\`rm igb` gd~prcdn`$
Ncr gd~prcdn`$
E`ci|e gd~prcdn`$
Ihdj |`rm ncr` gd~prcdn`$
Oprgci gd~prcdn`$
Op~gd`~~ gd~prcdn`$
Ehm` hzd`r~ gd~prcdn`$
Jrhpq e`ci|e gd~prcdn`$
Lg~cogig|w gd~prcdn`$ Zehi` igb` gd~prcdn`$
Ehm` gmqrh`m`d| gd~prcdn`$
H|e`r~; mh|hrnwni`) ohc|) bihhl gd~prcdn` `|n$
8/9/2019 Marketing Project on ICICI Prudential
17/69
3$0 IGB@ GD^P_CDN@;
Igb` gd~prcdn` g~ qrhmg~` |h q`rbhrm gd bp|pr` ze`d |e` hoigjc|ghd g~ m`| g$`$ |e` gd~pr`l
``d| |cf`~ qicn` )|e` mhd`w )zeh~` qr`~`dn` ncd o` b`i| r`qicn`~ |e` qrhmg~` eg~ e`iq~ |e`
gd~pr`l q`r~hd hr gd nc~` hb eg~ l`c|e eg~ l`q`dl`dn`~ zgii j`| |e` c~~pr`l cmhpd| hb
mhd`w zg|e zegne |e`w ncd ho|cgd |e` d`n`~~g|g`~ hb igb`$
Mcrf`|gdj cqqrhcne |h igb` gd~prcdn`
Igb` gd~prcdn` g~ c q`r~hdcig{` ~`rgn` hrg`d|`l gdlp~|rw) |e`r`bhr` qrhglgdj |e` ~`rgn` |ec|
~ehpil mc|ne |e` d``l~ cdl zcd|~ hb |e` np~|hm`r ~ehpil o` c oc~gn hok`n|g` hb igb`
gd~prcdn` nhmqcdw$ \e` mcrf`|gdj cqqrhcne gd r`ic|ghd |h igb` gd~prcdn` gdhi`~ bhiihzgdj
bhpr ~|`q~$
3$ _`~`crne |h l`| rmgd` np~|hm`r~ gd~`nprg|w$
?$ L`~gjdgdj d`z qhigng ~ hr gddhc|` hil hd`~$
>$ Mcrf | ~`rgn`~ |h |e` np~|hm`r bhr zehm |e`w ze`r` r`~`crne`l cdl l`~gjd`l c|
qrhbg|$
8/9/2019 Marketing Project on ICICI Prudential
18/69
MC_F@\GDJ CQQ_HNE \H IGB@ GD^P_CDN@
Gl`d|gbw |e` np~|hm`r~
bp|pr` d``l~
Bhr`nc~|gdj cdl r`~`crne
hd bp|pr` mcrf`| d``l~
bhr gd~prcdn`
L``ihq cqqrhqrgc|`
gd~prcdn` qicd~
L`|`rmgd` |e`
qr`mgpm bhr `cne qicdl``ihq`l
Q`r~hdci ~`iigdj
|erhpje cj`d|~6
Cl`r|g~gdj
Hq`dgdj hb
orcdne`~)
cqqhgd|gdj cj`d|~
cdl l``ihqm`d|
hbbgn`r~
Qhignw ~`rgngdj
8/9/2019 Marketing Project on ICICI Prudential
19/69
3$2 CJ@D\
Cd cj`d| g~ cd gd|`rm`lgcrw zeh cn|~ hd o`ecib hb |e` ~`rgn` qrgdngqi` cdl g~
cp|ehrg{`l |h mcf` cjr``m`d| o`|z``d |e` np~|hm`r cdl |e` ~`rgn` qrhgl`r hrqrgdngqci$ Cj`d| lh`~ dh| |cf` |g|i` |h ~`rgn`~ op| gd~|`cl l`ig`r |e` rgje| |h
|e`m$ \e`w ec` i`jci cp|ehrg|w |h mcrf`| |e` ~`rgn`~ c~ z`ii c~ |h q`rbhrm
h|e`r mcrf`|gdj bpdn|ghd~ hd o`ecib hb |e` qrhlpn`r~$
\W@^ HB CJ@D\;
\e`r` cr` |zh |wq`~ hb cj`d|~;-
3$ ^`iigdj Cj`d|~; -\e`w ec` nhd|rcn|pci cp|ehrg|w |h ~`ii c ~`rgn`~
qrgdngqci~ hp|qp|$ @$j$ Gd~prcdn`) bgdcdngci ~`rgn`~$
?$ Qprnec~gdj Cj`d|~; -\e`~` cj`d|~ ec` c ihdj r`ic|ghd zg|e opw`r~
`cipc|gdj cdl mcfgdj qprnec~`~ bhr |e`m |e`w cr` fdhzi`lj`coi` cdl
qrhgl` e`iqbpi mcrf`| gdbhrmc|ghd |h nig`d|~ c~ z`ii c~ ho|cgdgdj |e` o`~|
~`rgn`~ cdl qrgn`~ ccgicoi`$ @$j$ cj`d|~ egr`l ow nhmqcdw |h bgdl cr|)
rcr` k`z`i`r~) cd|gsp`~ `|n$
8/9/2019 Marketing Project on ICICI Prudential
20/69
N HMQCDW Q_HBGI@
8/9/2019 Marketing Project on ICICI Prudential
21/69
COHP\GNGNGGNGNG ocdf g~ Gdlgc~ ~`nhdl icrj`~| ocdf zg|e cd c~~`| oc~` hb _~$ ?03>$57
ogiighd
C~ hd mcrne >3) ?112$GNGNG ocdf qrhgl`~ c orhcl ~q`n|rpm hb bgdcdngci
~`rgn`~ |h gdlgn`~ cdl nhmqcdg`~$ \eg~ gdnipl`~ mhr|jcj`~) ncr cdl q`r~hdci
ihcd~) nr`lg| cdl l`og| ncrl~) nhrqhrc|` cdl cjrgnpi|prci bgdcdn` |e` ocdf
~`rgn`~ c jrhzgdj np~|hm`r oc~` bhr mhr` |ecd 3: mgiighd np~|hm`r~ |erhpje
mpi|g-necdd`i d`|zhrf zegne gdnipl`~ h`r 2?1 orcdne`~ cdl `u|`d~ghd
nhpd|`r~) ??11 C\M~) ncii n`d|`r~ cdl |e` r`|cgi np~|hm`r~ |erhpje c Rcrg|w hb
l`ig`rw necdd`i~ |erhpje g|~ ~q`ngcig{`l ~po~glgcrg`~ cdl cbbgigc| ~ gd cr`c~ hb
gd`~|m`d| ocdfgdj) igb` cdl dhd-igb` Gd~prcdn`) `d|pr` ncqg|ci) c~~`|
mcdcj`m`d| cdl gdbhrmc|ghd \`nedhihjw) GNGNG ocdf~ `spg|w ~ecr`~ cr` ig~|`l
hd ~|hnf `unecdj` hb Ne`ddcg) L`ieg) Fhifc|c cdl Rclhlcrc ) \e` ^|hnf
@unecdj` cdl \e` Dc|ghdci ^|hnf @unecdj` hb Gdlgc I|l$ cdl Cm`rgncd
L`qh~g|crw _`n`gq|~ %CL_~' cr` ig~|`l hd \e` D`z Whrf ^|hnf @unecdj`%DW^@'$
COHP\ Q_@L@D\GCI QIN
8/9/2019 Marketing Project on ICICI Prudential
22/69
Qrpl`d|gci QIN zc~ `~|coig~e`l gd Ihdlhd gd 373) ?110) |e` nhmqcdw ec~ h`r P^ , igb` cdl
mp|pci bpdl hq`rc|ghd~ gd |z`i` nhpd|rg`~
3$ Negdc$
?$ Ehdj Fhdj
>$ Gdlgc$
8/9/2019 Marketing Project on ICICI Prudential
23/69
GNGNG Qrpl`d|gci Igb` Gd~prcdn` Nhmqcdw g~ c khgd| `d|pr` o`|z``d GNGNG Ocdf) c qr`mg`r
bgdcdngci qhz`rehp~`) cdl Qrpl`d|gci QIN) c i`clgdj gd|`rdc|ghdci bgdcdngci ~`rgn`~ jrhpq
e`clspcr|`r`l gd |e` P$F$ GNGNG qrpl`d|gci zc~ cmhdj~| |e` bgr~| qrgc|` ~`n|hr gd~prcdn`
nhmqcdg`~ |h o`jgd hq`rc|ghd~ gd L`n$ ?111 cb|`r r`n`ggdj cqqrhci brhm Gd~prcdn`
_`jpic|hrw L``ihqm`d| Cp|ehrg|w %G_LC'$
GNGNG Qrpl`d|gci~ ncqg|ci oc~` ~|cdl~ c| _~$ 3>>0 Nrhr`~ zg|e GNGNG Ocdf cdl Qrpl`d|gci
QIN ehilgdj :3) ?112) |e`
nhmqcdw jcrd`r`l _~$ ?):)72>
qhigng`~$ \e` ~pm c~~pr`l gd bhrn` c| h`r _~$ 02)111 nrhr`$
GNGNG Qrpl`d|gci g~ ci~h |e` hdiw qrgc|` Igb` Gd~pr`r gd Gdlgc |h r`n`g` c dc|ghdci Gd~pr`r
Bgdcdngci ^|r`dj|e rc|gdj hb CCC %Gdl$' brhm Bg|ne rc|gdj$ \e` CCC rc|gdj gl~ |e` egje`~|
rc|gdj) cdl g~ c ni`cr c~~prcdn` hb GNGNG Qrpl`d|gci~ cogig|w |h m``| g|~ hoigjc|ghd~ |h
np~|hm`r~ c| |e` |gm` hb mc|prg|w hr nicgm~$
Bhr |e` qc~| bg` w`cr) GNGNG Qrpl`d|gci ec~ r`|cgd`l g|~ qh~g|ghd c~ |e` Dh$ 3 qrgc|` Igb`
Gd~pr`r gd Gdlgc) zg|e c zgl` rcdj` hb bi`ugoi` qrhlpn|~ |ec| m``| |e` d``l~ hb |e` Gdlgcd
np~|hm`r c| ``rw ~|`q gd igb`$
GNGNG Qrpl`d|gci ec~ hd` hb |e` icrj`~| lg~|rgop|ghd d`|zhrf~ cmhdj~| qrgc|` Igb` Gd~pr`r~
gd Gdlgc zg|e d`|zhrf hb h`r 5>)111 clg~hr~) cdl ecgdj nhmm`dn`l hq`rc|ghd~ gd ?1:
ng|g`~ cdl |hzd~ gd Gdlgc) ~|r`|negdj brhm Oepk gd z`~| |h Jpzcec|g gd \e` `c~|) Kcmmp gd
|e` Dhr|e |h \rgcdqrpm gd |e` ~hp|e$
GNGNG Qrpl`d|gci zc~ r`jg~|`r`l hd Dh$ ?
8/9/2019 Marketing Project on ICICI Prudential
24/69
\e` GNGNG Qrpl`d|gci Igb` Gd~prcdn` Nhmqcdw Igmg|`l Ohcrl nhmqrg~`~ r`qp|`l q`hqi`
brhm bgdcdngci gdlp~|rw oh|e brhm Gdlgc cdl corhcl$
Mr$ F$R$ Fcmc|e) Necgrmcd
Mr$ Mcrf Dhrohm
Mr~$ Icig|c L$ Jpq|`
Mr~$ Fcicdc Mhrqcrgc
Mr~$ Necdlc Fhneecr
Mr$ E \ Ehdj
Mr$ M$Q$ Mhlg
Mr$ _ Dcrcwcdcd
Mr$ F`fg Lclg~`|e
M~$^egfec ecrmc) M$L$
Mr$D$^$ Fcddcd) @u`np|g` Lgr`n|hr
Mcdcj`m`d| \`cm
M~$^egfec ^ecrmc) M$L$ " N@H
Mr$D$^$ Fcddcd) @u`np|g` Lgr`n|hr
Mr$ D$^$ Fcddcd) @u`np|g` Lgr`n|hr
Mr$ R _ckcjhqcicd) Neg`b- Cn|pcrw
Mr$ ^cdl``q Oc|rc) Neg`b Bgdcdngci Hbbgn`r " nhmqcdw ^`nr`|crw
M~$ Cdg|c Qcg) Neg`b - Np~|hm`r ^`rgn` cdl \`nedhihjw
Mr$Qpd``| Dcdlc) Neg`b - Gd`~|m`d|~
?$3 Q_HLPN\ IGD@
8/9/2019 Marketing Project on ICICI Prudential
25/69
GNGNG Qrpl`d|gci g~ nprr`d|iw ecgdj c zgl` rcdj` hb qrhlpn|~ zegne nhpil m``| |e`
`ug~|gdj l`mcdl hb |e` np~|hm`r |eg~ qrhlpn|~ cr` |e` crghp~ qicd~ zegne cr` bi`ugoi` gd
dc|pr` zegne ncd o` `decdn`l zg|e pq |h 2 rgl`r~ |h qrhgl` c np~|hmg{`l |h `cne qhignw
ehil`r$
^CRGDJ " Z@CI\E N_@C\GHD ^HIP\GHD^
Nc~e qip~ g~ c |rcd~qcr`d|) b`c|pr`-qcnf`l ~cgdjqicd |ec| hbb`r~ > i``i~ hb
qrh|`n|ghd c~ z`ii c~ igspglg|w hq|ghd~$
^c`dQrh|`n| g~ c |rclg|ghdci `dlhzm`d| ~cgdj~ qicd |ec| hbb`r~ igb` gd~prcdn`
cihdj zg|e cl`spc|` r`|prd~$
Nc~e Ocfg~ cd cd|gngqc|`l `dlhzm`d| qhignw gl`ci bhr m``|gdj mgi`~|hd` `uq`d~`~
igf` c negil~ mcrrgcj`) `uq`d~`~ bhr negil~ egje`r `lpnc|ghd hr qprnec~` hb cd c~~`|$
G| g~ ccgicoi` bhr |`rm~ hb 30 cdl ?1 w`cr~$
Igb`|gm` ^pq`r " igb`|gm` qip~ cr` pdg| igdf`l qicd~ |ec| hbb`r~ np~|hm`r~ |e`
bi`ugogig|w nhd|rhi |h np~|hmg{` |e` qhignw |h m``| |e` necdjgdj d``l~ c| lgbb`r`d| igb`
~|cj`~$ @cne hbb`r < bpdl bpdn|ghd~; Qr`~`r`r) Qrh|`n|hr) Ocicdn`r cdl Mcug mg~`r$ Igb` igdf ^pq`r g~ c ~gdji` qr`mgpm pdg| igdf`l gd~prcdn` qicd zegne nhmogd`~ igb`
gd~prcdn` nh`r zg|e hqqhr|pdg|w |h ~|cw gd`~|`l gd |e` ~|hnf mcrf`|$
Qr`mg`r Igb` Jhil g~ c igmg|`l qr`mgpm qcwgdj qicd ~q`ngciiw ~|rpn|pr`l bhr ihdj-
|`rm z`ci|e nr`c|ghd$
Gd`~| ^eg`il Igb` d`z g~ c pdg| igdf`l qicd |ec| qrhgl`~ qr`mgpm jpcrcd|`` hd |e`
gd`~|m`d| qr`mgpm~ cdl `d~pr`~ |ec| |e` np~|hm`r r`n`g`~ hdiw |e` o`d`bg|~ hb
bpdl cqqr`ngc|ghd zg|ehp| cdw hb |e` rg~f hb l`qr`ngc|ghd$
Gd`~| ^eg`il Nc~ocfg~ c pdg| igdf`l qicd |ec| qrhgl`~ qr`mgpm jpcrcd|`` hd |e`
gd`~|m`d| qr`mgpm~ cihdj zg|e bi`ugoi` igspglg|w hq`rc|ghd~$
8/9/2019 Marketing Project on ICICI Prudential
26/69
Q_H\@N\GHD HIPN\GHD^
Igb`jpcrl g~ c qrh|`n|ghd qicd) zegne hbb`r~ igb` gd~prcdn` nh`r~ c| `rw ihz nh~|$
G|g~ ccgicoi` gd > hq|ghd~; I``i |`rm c~~prcdn`) I``i |`rm c~~prcdn` zg|e r`|prd hb
qr`mgpm cd ~gdji` qr`mgpm$
Ehm` C~~pr` g~ c mhr|jcj` r`lpngdj |`rm c~~prcdn` qicd l`~gjd`l ~q`ngciiw |h e`iq
np~|hm`r~ nh`r ehm` ihcd~ gd c ~gdji` cdl nh~| `bb`n|g` mcdd`r$
NEGIL QICD^
@lpnc|ghdci gd~prcdn` pdl`r |e` ^mcr| Fglorcdl qrhgl`~ jpcrcd|``l `lpnc|ghdci
o`d`bg|~ |h c negil cihdj zg|e igb` gd~prcdn` nh`r bhr qcr`d| zeh qprnec~`~ |e`
qhignw$ \e` l`~gjd`l |h qrhgl` mhd`w c| gmqhr|cd| mgii~|hd`~ gd |e` negil~ igb`$
^mcr| Fgl qicd~ cr` ci~h ccgicoi` gd Pdg|-igdf`l bhrm) oh|e ~gdji` qr`mgpm cdl
r`jpicr qr`mgpm$
_@\G_MCD\ ^HIPN\GHD
Bhr``r igb` g~ c |rclg|ghdci r`|gr`m`d| qrhlpn| |ec| hbb`r~ jpcrcd|``l r`|prd~ bhr |e`
bgr~| < w`cr~ cdl |e`d l`nicr`~ ohdp~`~ cddpciiw$
Igb` ^pq`r Q`d~ghd g~ c ~gdji` qr`mgpm pdg| igdf`l q`d~ghd qicd$
E@CI\E ^HIPN\GHD
E`ci|e C~~pr` cdl E`ci|e C~~pr` Qicd ; E`ci|e c~~pr` g~ r`jpicr qr`mgpm qicd
zegne qrhgl` ihdj |`rm nh`r cjcgd~| 2 nrg|gnci giid`~~`~ ow qrhglgdj qhignwehil`r
zg|e bgdcdngci c~~g~|cdn`) Grr`~q`n|g` hb |e` cn|pci m`lgnci `uq`d~`~$ E`ci|e C~~pr`
Qip~ hbb`r~ |e` cll`l clcd|cj`~ hb spgci`d| Igb` Gd~prcdn` Nh`r$
Ncdn`r Ncr`; g~ c r`jpicr qr`mgpm qicd |ec| qcw~ nc~e o`d`bg|~ hd lgcjdh~g~ c~ z`ii
c~ c| lgbb`r d| ~|cj`~ gd |e` |r`c|m`d| hb crghp~ ncdn`r nhdlg|ghd~$
J_HPQ GD^P_CDN@ ^HIPN\GHD^
8/9/2019 Marketing Project on ICICI Prudential
27/69
GNGNG Qrpl`d|gci ci~h hbb`r~ Jrhpq Gd~prcdn` ^hip|ghd bhr |e` nhmqcdg`~ ~``fgdj |h
`decdn` o`d`bg|~ |h |e`gr `mqihw``~$
Jrhpq Jrc|pg|w Qicd; GNGNG Qrp~ jrhpq jrc|pg|w qicd e`iq~ `mqihw`r~ bpdl |e`gr
~|c|p|hrw jrc|pg|w hoigjc|ghd gd ~ng`d|gbgn mcdd`r$ \e` qicd ncd ci~h o` np~|hmg{`l |h
~|rpn|pr` ~ne`m`~ |ec| ncd qrhgl` o`d`bg|~ o`whdl |e` ~|c|p|hrw hoigjc|ghd~$
Jrhpq ^pq`rcddpc|ghd Qicd ; GNGNG Qrp hbb`r~ oh|e l`bgd`l nhd|rgop|ghd %LN'
l`bgd`l o`d`bg|~ %LO' ^pq`rcddpc|ghd ~ne`m`~ |h hq|gmg{` r |prd~ bhr |e` m`mo`r~
hb |e` |rp~| cdl rc|ghdcig{` |e` nh~| $m`mo`r~ ec` |e` qh|ghd hb nehh~gdj brhm
crghp~ cddpg|w hq|ghd~ hr hq|gdj bhr c qcr|gci nhmmp|c|ghd hb |e` cddpg|w c| |e`
|gm` hb r`|gr`m`d|$
Jrhpq Gmm`lgc|` Cddpg|g`~; gd cllg|ghd |h |e` cddpg|g`~ hbb`r`l |h `ug~|gdj
~pq`rcddpc|ghd np~|hm`r~) z` hbb`r gmm`lgc|` cddpg|g`~ |h ~pq`rcddpc|ghd bpdl~ dh|
mcdcj`l ow p~$
Jrhpq \`rm qicd; GNGNG qrp~ bi`ugoi` jrhpq |`rm ~hip|ghd e`iq~ qrhgl` cbbhrlcoi`
nh`r m`mo`r~ hb c jrhpq $|e` nh`r nhpil o` pdgbhrm hr oc~`l hd l`~gjdc|ghd(rcdf
hr c mpi|gqi` hb ~cicrw$ \e` o`d`bg| pdl`r qhignw g~ qcgl |h |e` o`d`bgngcrw dhmgdc|`l
ow |e` m`mo`r hd eg~(e`r l`c|e$
BI@UGOI@ _GL@_ HQ\GHD^
GNGNG qrp igb` hbb`r~ bi`ugoi` rgl`r~) zegne ncd o` cll`l |h |e` oc~gn qhignw c| c mcrjgdci
nh~|) l`q`dlgdj hd |e` ~q`ngbgn d``l~ hb |e` np~|hm`r$ Cnngl`d| hb lg~cogig|w o`d`bg|6 gb l`c|e hnnpr~ c~ |e` r`~pi| hb cd cnngl`d| lprgdj |e`
|`rm hb |e` qhignw) |e` o`d`bgngcrw r`n`g`~ cd cllg|ghdci cmhpd| `spci |h |e` rgl`r
~pm c~~pr`l pdl`r |e` qhignw $gb |e` l`c|e hnnpr~ zegi` |rc`igdj gd cd cp|ehrg{`l
mc~~ |rcd~qhr| `egni`$ \e` o`d`bgngcrw zgii o` `d|g|i`l |h |zgn` |e` ~pm c~~pr`l c~
cllg|ghdci o`d`bg|$
8/9/2019 Marketing Project on ICICI Prudential
28/69
Nrg|gnci giid`~~ o`d`bg|; qrh|`n|~ |e` gd~pr`l cjcgd~| bgdcdngci ih~~ gd |e` ``d| hb
7~q`ngbg`l nrg|gnci giid`~~`~) o`d`bg|~ cr` qcwcoi` |h |e` gd~pr`l bhr m`lgnci `uq`d~`~
qrghr |h l`c|e$
Gdnhm` O`d`bg|; \eg~ rgl`r qcw~ |e` 31 hb |e` ~pm c~~pr`l |h |e` dhmgd`` ``rw
w`cr) |gii mc|prg|w$ Gd |e` ``d| hb |e` l`c|e |e` igb` c~~pr`l$ G| g~ ccgicoi` hd ~mcr|
fgl cdl nc~e qip~
Zcg`r hb qr`mgpm; gd nc~` hb |h|ci cdl q`rmcd`d| lg~cogig|w lp` |h cd cnngl`d|) |e`
bp|pr` qr`mgpm~ nhd|gdp` |h o` qcgl ow |e` nhmqcdw |gii |e` |gm` hb mc|prg|w$ \eg~
rgl`r g~ ccgicoi` zg|e igb` |gm` ~pq`r) igb` |gm` ~pq`r q`d~ghd cdl nc~e qip~$
Mcrf`| ^ecr`~ hb Gd~prcdn` Nhmqcdg`~ gd Gdlgc
RG^GHD;
8/9/2019 Marketing Project on ICICI Prudential
29/69
\h mcf` GNGNG qrp |e` lhmgdcd| igb` cdl q`d~ghd icw`r opgi| hd |rp~| ow zhril nic~~
q`hqi` cdl ~`rgn`$
\eg~ z` ehq` |h cneg`` ow6
3$ Pdl`r~|cdlgdj |e` d``l~ hb |e` np~|hm`r cdl hbb`rgdj |e`m ~pq`rghr qrhlpn|~ cdl
~`rgn`~$
?$ I``rcjgdj |`nedhihjw |h ~`rgn` |e` np~|hm`r spgnfiw) `bbgng`d|iw cdl nhd`dg`d|iw$
>$ L``ihqgdj cdl gmqi m`d|gdj ~pq`rghr rg~f mcdcj`m`d| cdl gd`~|m`d| ~|rc|`jg`~ |h
hbb`r ~p~|cgdcoi` cdl ~|coi` r`|prd~ |h qhignwehil`r~$
$ Ohpdlcrw i ~~$
8/9/2019 Marketing Project on ICICI Prudential
30/69
3$ \e` Cprcdjcocl orcdne hbbgn` ~|hhl 5|e) gd |`rm~ hb g|~ op~gd`~~ cneg``m`d|~)
cmhdj~| 31> orcdne`~ hb GNGNG qrpl`d|gci$
?$ _`nhrl Nr`c|`l 10 126
\h|ci gdnhm` |gii lc|`; 0111nr$
\h|ci Op~gd`~~6 ?
8/9/2019 Marketing Project on ICICI Prudential
31/69
\`rrg|hrw Mcdcj`r
C~~g~|cd| ^ci`~
^`dghrCj`dnwMcdcj`r
Necdd`i L``ihqm`d|Mcdcj`r
Cj`dnw Mcdcj`r
Pdg| Mcdcj`r
C~~g~|cd| Pdg|Mcdcj`r
8/9/2019 Marketing Project on ICICI Prudential
32/69
GDLP^\_W Q_HBGI@
>$3 GD^P_CDN@
8/9/2019 Marketing Project on ICICI Prudential
33/69
Gd |hlcw~ `rc ``rw|egdj g~ |hh pdn`r|cgd$ C ~mcii cnngl`d| ncd qp| |h `dl hb hpr `egni`~)
op~gd`~~) ehm` hr q`recq~ c igb` |hh$ ^h cqcr| brhm ~cgdj mhd`w cdl gd`~|gdj gd|h
lgbb`r`d| zcw~ gd~prcdn` ~ehpil brhm c mckhr qcr| hb hpr bgdcdngci qicddgdj$ Gd~prcdn` g~
dh|egdj op|) c qrhmg~` |h q`rbhrm gd bp|pr`$ G| g~ c jpcrcd|`` jggdj ow hd` |h cdh|e`r ze`r`
ow |e` bhrm`r pdl`r|cf`~ |h qcw c ~pm hb mhd`w |h |e` ic||`r hd |e` ecqq`dgdj hb |e` ``d|
gd~pr`l cjcgd~|$
>$? IGB@ GD^P_CDN@
Igb` gd~prcdn` ncd o` |`rm`l c~ c l`gn` hr c qicd hb nhmq`d~c|gdj c bgdcdngci ih~~ h`r c
icrj` dpmo`r hb q`hqi`) zegne g~ |hh e`cw |h nhd`dg`d|iw ohrd ow cd gdlgglpci$ G| ~``f~|h r`lpn` |e` bgdcdngci pdn`r|cgd|g`~ zegne ncd crg~` brhm cd hil cj` hr l`c|e hb q`r~hd$
>$?$3 @RHIPC\GHD HB IGB@ GD^P_CDN@
Oc~gnciiw |e` gd~prcdn` zc~ ~|cr|`l ow |e` Jr``f~ cdl _hmcd~) z`r` gd nc~` hb c l`c|e hb c
m`mo`r |e` nh~| hb oprgci zc~ nhd|rgop|`l ow |e` h|e`r m`mo`r~ hb |e` nhmmpdg|w$ \eg~
zc~ cd `criw nhdn`q| hb Gd~prcdn`$
Gd ~``d|``d|e n`d|prw) \hd|gd` Cddpg|w ~w~|`m ncm` gd|h `ug~|`dn` ze`r` c~ c~~hngc|ghd~
hb gdlgglpci~ z`r` bhrm`l zg|ehp| cdw nhd~gl`rc|ghd hb cj`$ C bpdl zc~ nr`c|`l gd zegne
`cne m`mo`r nhd|rgop|`l `spci ~pm hb mhd`w |eg~ bpdl zc~ gd`~|`l cdl c| |e` `dl hb `cne
w`cr |e` ho|cgd`l gd|`r`~| zc~ `spciiw lggl`l cmhdj |e` ~prg`l$ \e` q`r~hd zeh
~prg`l |h |e` ic~| r`n`g`l |e` gd|`r`~| c~ z`ii c~ |e` qrgdngqi` cmhpd|$
\e` bgr~| gd~prcdn` nhmqcdw zc~ bhrm`l gd 3:07 gd Qegigl`iqeg) Dhr|e Cm`rgnc$ ^gdn` |e`d
h`r |e` qc~| |er`` n`d|prg`~ dpmo`r~ hb gd~prcdn` nhmqcdg`~ cr` bhrm`l$ Cdl |hlcw
gd~prcdn` g~ |e` bc~|`~| jrhzgdj gdlp~|rw gd |e` ~`rgn` ~`n|hr o`ncp~` q`hqi` ec` cnn`q|`l
gd~prcdn` c~ c qrh|`n|ghd nhpqi`l zg|e gd`~|m`d|$
>$?$? GD^P_CDN@ GD GDLGC
8/9/2019 Marketing Project on ICICI Prudential
34/69
Gd Gdlgc |e` gd~prcdn` op~gd`~~ ~|cr|`l gd |e` o`jgddgdj hb |e` 37|e n`d|prw$
Mcrgd` gd~prcdn` zc~ |e` `crig`~| bhrm hb gd~prcdn` |ec| zc~ |rcd~cn|`l gd Gdlgc$
Mcrgd` gd~prcdn` zc~ bhiihz`l bgr` gd~prcdn`$ Mcdw bhr`gjd nhmqcdg`~
`~|coig~e`l |e`gr orcdne`~ gd Gdlgc) ihhfgdj c| |e` op~gd`~~ qrh~q`n|~$ Gd 371:)
|e` Gdlgc m`rncd|gi` gd~prcdn` nhmqcdw zc~ `~|coig~e`l c~ |e` bgr~| nhmqcdw hb
Gdlgc hrgjgd$ \e` dc|ghdcig{c|ghd hb gd~prcdn` op~gd`~~ zc~ c mckhr mgi`~|hd` gd
|e` l``ihqm`d| hb gd~prcdn` gd Gdlgc$ Igb` gd~prcdn` op~gd`~~ zc~ dc|ghdcig{`l
gd 3702 ow |cfgdj h`r ?
8/9/2019 Marketing Project on ICICI Prudential
35/69
8/9/2019 Marketing Project on ICICI Prudential
36/69
Hd |e` oc~g~ hb bgr~| w`cr qr`mgpm hb igb` gd~prcdn` bhr w`cr `dl`l Mcrne ?115$
%Q_HRG^GHDCI'
>$< G_LC
^r$Dh$
Gd~pr`r Mcrf`| ~ecr` oc~`l hd
Qr`mgpm Qhignw
3 \C\C CGJ 3$35 1$5:
?FH\CF MCEGDL_HM FH\CF MCEGDL_C 3$ OG_IC ^PDIGD@ ?$
0 GDJ RW^\C 3$33 1$
8/9/2019 Marketing Project on ICICI Prudential
37/69
G_LC r`b`r~ |h Gd~prcdn` _`jpic|hrw L``ihqm`d| Cp|ehrg|w$ G| g~ bhrm`l |h
r`jpic|` cdl l``ihq |e` gd~prcdn` ~`n|hr$ G| f``q~ ne`nf hd |e` cn|gg|g`~ hb |e`
crghp~ Igb` Gd~prcdn` nhmqcdg`~$ Cii |e`~` nhmqcdg`~ cr` ohpdl |h bhiihz |e`
rpi`~ cdl r`jpic|ghd icgl lhzd ow G_LC$
>$
8/9/2019 Marketing Project on ICICI Prudential
38/69
>$
8/9/2019 Marketing Project on ICICI Prudential
39/69
8/9/2019 Marketing Project on ICICI Prudential
40/69
>$ SPCIGBN\GHD \H O@ CD CJ@D\
G_LC ec~ icgl lhzd spcigbgnc|ghd |h o` cd cj`d| bhr cdw hb |e` gd~prcdn`
nhmqcdw$ \eg~ g~ cqqigncoi` |h cii gd~prcdn` nhmqcdg`~$ \h o`nhm` cd cj`d|
%bgdcdngci clg~hr' c q`r~hd ~ehpil qh~~`~~ bhiihzgdj spcigbgnc|ghd~6 Gb |e`$ Gd
h|e`r qicn`~ |e` cqqigncd| ~ehpil ~c|g~bw |e` mgdgmpm `lpnc|ghdci spcigbgnc|ghd
hb 31|e ~|l$ hr `spgci`d|$
3$ E` ec~ |h nhmqi`|` eg~ 311er~ hb qrcn|gnci |rcgdgdj gd Igb` Gd~prcdn`op~gd`~~) |ec| |h brhm cqqrh`l gd~|g|p|`) ze`r` |e` cqqigncd| g~ ~``fgdj
|e` ign`d~` bhr |e` bgr~| |h zhrf c~ cd cj`d|$
?$ E` ec~ |h qc~~ |e` qr` r`spg~g|` |`~| zegne g~ nhdlpn|`l ow |e` gd~prcdn`
gd~|g|p|` hb Gdlgc hr cdw h|e`r cqqrh`l ohlw$
>$ E` r`spgr`l fdhzi`lj` hb ~higng| cdl qrhnpr` gd~prcdn` op~gd`~~$
8/9/2019 Marketing Project on ICICI Prudential
41/69
_@^@C_NE
M@\EHLHIHJW
8/9/2019 Marketing Project on ICICI Prudential
42/69
8/9/2019 Marketing Project on ICICI Prudential
43/69
3$?HOK@N\GR@^ HB \E@ Q_HLPN\
3$ \h cqqrhcne |e` q`hqi` bhr o`nhmgdj c bgdcdngci clg~hr$
?$ \h ~|plw cohp| |e` qh|`d|gci np~|hm`r gd |e` mcrf`|$
>$ \h egr` |e` d`z bgdcdngci clg~hr bhr |e` nhmqcdw ~h |ec| |e` op~gd`~~ hb |e`
nhmqcdw ~ehpil jrhz bc~|`r$
J@HJ_CQEGNCI ^NHQ@;
G nehh~` Cprcdjcocl ng|w bhr mw qrhk`n| zhrf-
Gd Cprcdjcocl ng|w bhiihzgdj cr`c~ z`r` nh`r`l6
Cprcdjqprc$
Ncddhpje| qicn`$
DgrcicOc{cr$
Kwh|g Dcjcr$
H~mcdqprc$
Nglnh$
8/9/2019 Marketing Project on ICICI Prudential
44/69
8/9/2019 Marketing Project on ICICI Prudential
45/69
N@D^P^ ^P_R@W; - Lc|c g~ nhii`n|`l brhm `cne cdl ``rw pdg| gd |e` qhqpic|ghd6 g| g~
|`rm`l c~ n`d~p~ ~pr`w$
\h h`rcii n`d~p~ qhqpic|ghd hb sp`~|ghddcgr` ~pr`w e`dn` qrhq`r ~cmqigdj l`~gjd g~
lhd` ~h |ec| qcr|gnpicr ~cmqi` r`qr`~`d|~ |ec| n`d~p~$
PDGR@_^@;- Pdg`r~` ~cmqigdj cnnhpd|~ bhr dh$ hb ~cmqi` ~g{` pqhd zegne qrhk`n| lc|c
ec~ o``d nhii`n|`l e`r` |h jc|e`r |ec| lc|c mw ~cmqi` ~g{` zc~ 311 zegne g~ pdg`r~`
~cmqi` ~g{`$
8/9/2019 Marketing Project on ICICI Prudential
46/69
8/9/2019 Marketing Project on ICICI Prudential
47/69
IGMG\C\GHD^
IGMG\C\GHD^
8/9/2019 Marketing Project on ICICI Prudential
48/69
3$ ^gdn` |e` lprc|ghd hb |e` qrhk`n| |rcgdgdj zc~ i`~~ g| zc~ lgbbgnpi| |h ~|plw
bhiihzgdj c~q`n|~ gd l`q|e$
c$ \h pdl`r~|cdl |e` qhignw hb nhmqcdw
o$ \h pdl`r~|cdl |e` zhrf qrhq`riw$
n$ \h i`crd cohp| |e` r`spgr`m`d|(spcigbgnc|ghd~ hb |e` bgdcdngci
clg~hr$
l$ \h j`d`rc|` |e` i cl~$
?$ Q`hqi`~ mgdl~`| cohp| o`nhmgdj c bgdcdngci clg~hr bhr |e` nhmqcdw g~
`rw dcrrhz) p~pciiw |e`w e`~g|c|` gd jggdj |e`gr q`r~hdci
gdbhrmc|ghd " `uqr`~~gdj |e`gr g`z~ `|n$
>$ Q`hqi` cr` dh| r`clw |h pdl`rjh |e` qrcn|gnci |rcgdgdj hb 311Er~$
8/9/2019 Marketing Project on ICICI Prudential
49/69
LC\C CDCIW^G^
0$3 CDCIW^G^ HB \E@ SP@^\GHDDCG_@;
8/9/2019 Marketing Project on ICICI Prudential
50/69
\e`Sp`~|ghddcgr` zc~ l`~gjd`l |h ho|cgd q`r~hdci gdbhrmc|ghd hb |e` q`r~hd c~ z`ii c~
|e`gr gd|`r`~| gd o`nhmgdj c bgdcdngci clg~hr$
3$ Lh whp ec` gd~prcdn` qhignw hb cdw hb |e` nhmqcdw8
c' IGN V ] o' GNGNG V ] n' ELBN V ] `' h|e`r~ b' Dh qhignw V ]
\eg~ sp`~|ghd zc~ c~f`l |h q`r~hd G hrl`r |h fdhz ze`|e`r e` ec` ~hm` fdhzi`lj` cohp|
|e` gd~prcdn` qrhlpn|$ Bhiihzgdj zc~ hp|nhm` ho~`r`l cb|`r c~fgdj |eg~ sp`~|ghd ?11
q`hqi`$
\COI@ 0$3
NHMQCDW B_@SP@DNW Q@_N@D\CJ@
IGN 51 51
GNGNG >1 >1
OCKCK ?1 ?1
ELBN 30 30
HE@_^ 0 0
DH QHIGNW 31 31
\H\CI 311 311
Jrcqegnci _`qr`~`d|c|ghd;
8/9/2019 Marketing Project on ICICI Prudential
51/69
Necr| 0$3
1
31
?1
>1
1
?130
031
Ho~`rc|ghd; G| g~ o`gdj ho~`r`l |ec| 51 hb |e` ~cmqi` qhqpic|ghd~ cr` ecgdj |e`gr
gd~prcdn` qhignw gd IGN c~ nhmqcr`l |h qrgc|` igb` gd~prcdn` nhmqcdg`~$
?$3' Cr whp cd cj`d| hb cdw hb |e` gd~prcdn` nhmqcdw8
c' W`~ V ] o' Dh V ]
8/9/2019 Marketing Project on ICICI Prudential
52/69
\eg~ sp`~|ghd c~f`l |h mcf` ze`|e`r |e` |crj`|`l q`r~hd ncd o`nhm` hpr qrh~q`n| hr dh|$\COI@ 0$?
_@^QHDN@ B_@SP@DNW Q@_N@DC\CJ@
W`~ ?1 ?1
Dh 51 51
\H\CI 311 311
Jrcqegnci _`qr`~`d|c|ghd;
Necr| 0$?
?1%
51%
W`~Dh
Ho~`rc|ghd; |eg~ ~ehz~ `rw ihz ~cmqi` qhqpic|ghd g~ czcr` hb |eg~ op~gd`~~ hb cd
gd~prcdn` cj`d| cdl c `rw b`z hb |e`m cr` qr`qcr`l |h o` cd gd~prcdn` cj`d|$
gg' Gb W`~ zegne hb bhiihzgdj nhmqcdw whp cr` zhrfgdj bhr8
8/9/2019 Marketing Project on ICICI Prudential
53/69
c'IGN V ] o' GNGNG V ] n' OCKCK V ] l' ELBN V ] `' H\E@_^
\e` coh` sp`~|ghd e`iq`l gd j`||gdj |e` gdbhrmc|ghd cohp| |e` orcdl czcr`d`~~
hb |e` lgbb`r`d| gd~prcdn` nhmqcdg`~ qr`~`d| gd |e` mcrf`| cdl ci~h q`hqi`~
mgdl~`| cohp| |e` nhmqcdg`~$
\coi` 0$>
NHMQCDW B_@SP@DNW Q@_N@D\CJ@
IGN 3? 21
GNGNG < ?1
OCKCK ? 31
ELBN ? 31
HE@_^ 1 1
\H\CI ?1 311
Jrcqegnci _`qr`~`d|c|ghd;
Necr| 0$>
21%?1%
31%31% 1%
IGN
GNGNG
OCKCK
ELBN
H\E@_^
Ho~`rc|ghd;\e` jrcqe gdlgnc|`~ |ec| icrj` qhr|ghd g$`$ 21 g~ zhrfgdj bhr IGN
cdl c| ~`nhdl dpmo`r GNGNG Q_PL@D\GCI zg|e ?1 g~ |e`r` c~ OCKCK cdl
ELBN %zg|e 31' cr` ecgdj ihz dpmo`r hb q`hqi` zhrfgdj bhr |e`m$
8/9/2019 Marketing Project on ICICI Prudential
54/69
>' Lh whp ec` cdw ~ci`~ r`ic|`l `uq`rg`dn`8
c' W`~ V ] o' Dh V ]
\eg~ sp`~|ghd g~ c~f`l |h fdhz cohp| |e` ~ci`~ r`ic|`l `uq`rg`dn` hb |e` q`r~hd
~h |ec| eg~ nhmmpdgnc|ghd ~fgii~ cdl fdhzi`lj` cohp| ~`iigdj cdw|egdj ncd o`
kplj`l$
\coi` 0$ 31 \H\CI 311 311
Jrcqegnci _`qr`~`d|c|ghd;
Necr| 0$2
71%
31%
Q`r~hdci Rg~g|
\`i`qehd`
Ho~`rc|ghd; G| g~ dh|gn`l |ec| 71 hb q`hqi` lh o`ig`` gd bcn` |h bcn`
gd|`rcn|ghd o`ncp~` |e`w b``i g| gl `bb`n|g` cdl g| e`iq~ |e`m gd r`~higdj |e`gr
lhpo|~ hd |e` ~qh|$
H\E@_^;-3$ @lpnc|ghdci Spcigbgnc|ghd;
c' 31|e Qc~~`l V ] o' 31&3? V ] l' Qh~| Jrclpc|ghd V ]
\eg~ sp`~|ghd e`iq~ gd fdhzgdj |e` i``i hb fdhzi`lj` cdl pdl`r~|cdlgdj hb |e` q`r~hd$
8/9/2019 Marketing Project on ICICI Prudential
57/69
\COI@ 0$:
QC_\GNPIC_ B_@SP@DNW Q@_ N@D\
31|e Qc~~`l 0 0
31&? Qc~~`l >0 >0
Jrclpc|ghd 01 01
Qh~| Jrclpc|ghd 31 31
\H\CI 311 311
Jrcqegnci _`qr`~`d|c|ghd;Necr| 0$:
0%
>0%
01%
31%
31|eQc~~`l
31&? Qc~~`l
Jrclpc|ghd
Qh~| Jrclpc|`
Ho~`rc|ghd; G| zc~ ho~`r`l |ec| ecrliw 0 hb |e` ~`i`n|`l qhqpic|ghd ``d
~`ib-`mqihw`l zc~ 31|e Qc~~`l) zegi` h|e`r~ cr` z`ii `lpnc|`l$
?$ Nprr`d| Hnnpqc|ghd;
c' ~`ib `mqihw`l V ] o' ^cicrg`l V ] n' |pl`d| V ] l ' Ehp~` zgb` V ]
\e` hok`n|g` o`egdl |eg~ sp`~|ghd g~ |h l`|`rmgd` |e` gd|`r`~| hb |e` q`r~hd gd
lhgdj |e` op~gd`~~ bhr |e` nhmqcdw cdl gb g~ khgd~ nhmqcdw ehz mpne |gm` e`
zgii o` coi` |h jg` bhr |e` op~gd`~~$ \e` nhm` zc~;-
8/9/2019 Marketing Project on ICICI Prudential
58/69
\coi` 0$5
QC_\GNPIC_ B_@SP@DNW Q@_ N@D\
^`ib `mqihw`l 01 01
^cicrg`l 0 0
^|pl`d| ?1 ?1
Ehp~` zgb` ?0 ?0
\H\CI 311 311
Jrcqegnci _`qr`~`d|c|ghd;
Necr| 0$5
01%
0%
?1%
?0%
^`ib `mihw`
^cicrg`l
^|pl`d|
Ehp~` Zgb`
Ho~`rc|ghd;D`criw 01 q`hqi` cr` ~`ib-`mqihw`l c~ |e` cr`c~ nh`r`l mh~|iw
mcrf`| qicn`$ Zegi hdiw 0 q`hqi` G m`| cr` |e` ~cicrg`l q`r~hd) ?1 cr`
~|pl`d| cdl ?0 cr` Ehp~` Zg`~$
>$ _`k`n|ghd~;
@`d cb|`r q`hqi` cr` zgiigdj |h khgd |e` nhmqcdw cdl lh n`r|cgd r`k`n|ghd~ nhm` lp` |h
lgbb`r`d| r`c~hd~ op| |e` mcgd r`c~hd zc~ |gm` nhd~|rcgd| c~ q`hqi` cr` |hh op~w |ec| |e`w
ncd dh| cbbhrl |gm` bhr 311 er~ |rcgdgdj cdl |h n`r|cgd `u|`dl mhd`w g~ c qrhoi`m `~q`ngciiw
bhr |e` ~|pl`d|~ zeh zcd|`l |h khgd |e` nhmqcdw c~ c bgdcdngci clg~hr$
8/9/2019 Marketing Project on ICICI Prudential
59/69
c' _`k`n|ghd lp` |h |gm` nhd~|rcgd|
57 r`k`n|ghd~ z`r` |e`r` lp` |h |gm` nhd~|rcgd|$ Q`hqi` zeh cr` ~`ib `mqihw`l cr`
op~w `dhpje zg|e |e`gr zhrf$ ^h |e`w lh dh| ec` ~pbbgng`d| |gm` |h ~qcr` bhr |rcgdgdj
qrhn`~~$ @`d |e` ehp~`zg`~ cdl |e` khoo`r~ cr` op~w zg|e |e`gr zhrf ~h |e`w bgdl g|
lgbbgnpi| |h mcdcj` |h pdl`rjh |e` |rcgdgdj$
o' _`k`n|ghd lp` |h mhd`w nhd~|rcgd|;
\h r`jg~|`r bhr o`gdj c Bgdcdngci clg~hr cqqigncd|~ d``l |h qcw c ~pm hb _~$3111(-
~hm` q`hqi` bgdl g| lgbbgnpi| |h qcw c| ~gdji` |gm`$ Ci~h q`hqi` ec` c mgdl~`| |ec| gb
|e`w bcgi gd j`||gdj |e` np~|hm`r~ |e`~` `d|gr` ~pm~ ec` |h qcgl zgii o` zc~|`$ D`criw
33 hb |e` r`k`n|ghd~ cr` lp` |h mhd`w nhd~|rcgd|$
\coi` 0$7;
QC_\GNPIC_ B_@SPDNW Q@_N@D\CJ@_`k`n|ghd lp` |h |gm`
nhd~|rcgd|
?< 55$55
_`k`n|ghd lp` |h mhd`w
nhd~|rcgd|
> 33$33
\h|ci ?: 311
Jrcqegnci _`qr`d|ghd|c|ghd;
Necr| 0$7
8/9/2019 Marketing Project on ICICI Prudential
60/69
8/9/2019 Marketing Project on ICICI Prudential
61/69
BGDLGDJ^
"^PJJ@^\GHD^
BGDLGDJ^ " ^PJJ@^\GHD^
3$ \h r`jg~|`r bhr o`gdj Bgdcdngci clg~hr cqqigncd|~ d``l |h qcw c ~pm hb
_~$3111(- ~hm` q`hqi` bgdl g| lgbbgnpi| |h qcw c| ~gdji` |gm`$ @~q`ngciiw)
|e` ~|pl`d| zeh cr` dhd-r`~gl`d|~ gd Cprcdjcocl$ \e`r`bhr` GNGNG
8/9/2019 Marketing Project on ICICI Prudential
62/69
Qrpl`d|gci ncd ec` gd~|ciim`d| bcngig|w bhr ~pne q`hqi` ~h |ec| |e`w ncd
qcw gd ih|~$
?$ Cb|`r r`jg~|rc|ghd |e` ncdlglc|`~ cr` qrhgl`l zg|e |rcgdgdj hb 311Er~$
|e`w ncd hq| bhr `g|e`r nic~~rhhm |rcgdgdj hr Gd|`rd`| |rcgdgdj c~ q`r |e`gr
nhd`dg`dn`$ \e` nhmqcdw ~qhd~hr~ |e` nic~~rhhm~ |rcgdgdj$ Ze`r`c~$
Bh` Gd|`rd`| \rcgdgdj ncdlglc|` d``l |h qcw |e`m~`i`~$ E`r` |e`
nhmqcdw ncd ~qhd~hr |e`~` ~|pl`d|~ ci~h |h nr`c|` c bchrcoi` gmcj` gd
|e` mgdl~ hb ncdlglc|` pdl`rjhgdj |e` Gd|`rd`| |rcgdgdj$
>$ \e` nhmqcdw ncd jrco mhr` cdl mhr` np~|hm`r~$ Gb g| ec~ gmcj` hb bgr~|
nehgn` `mqihw`r gd |e` mgdl hb Bgdcdngci Clg~hr$ G| ncd nr`c|` ~pne
gmcj` ow qrhglgdj cllg|ghdci bcngig|g`~ cdl c~~g~|cdn` |h Bgdcdngci
Clg~hr$
8/9/2019 Marketing Project on ICICI Prudential
63/69
8/9/2019 Marketing Project on ICICI Prudential
64/69
nhmqpi~hrw |c~f) r`ic|`~ |e`m~`i`~ |h r`cne h|e`r ~w~|`mc|gn `~|coig~em`d| "
cnnhmqig~em`d| hb |e` Mcrf`|gdj Qrhn`~~$ Cb|`r ~|plwgdj crghp~ |e`hr`|gnci
cqqrhcne hb nhmqcdw$ G ec` nhm` |h c nhdnip~ghd |ec| GNGNG Qrpl`d|gci g~ c
qrhbg| mcfgdj nhmqcdw cdl jrclpciiw |e` l`mcdl hb |e` qrhlpn| g~ ci~h
gdnr`c~gdj$
\e` mcgd cr`c~ hb nhmqcdw cr`;-
3$ Z`ii l`bgd`l hok`n|g`$
?$ Z`ii hrjcdg{`l cdl nh-hrlgdc| jrhpq hb q`hqi`$
>$ Ni`cr " z`ii l`bgd`l qhigng`~ " r`~qhd~gogig|w$
8/9/2019 Marketing Project on ICICI Prudential
65/69
OGOIGHJ_CQEW
OGOIGHJ_CQEW
Ohhf~;
3$ ^`rgn` Mcrf`|gdj- Rci`rg C$ [`g|ecmi " Mcrw Og|d`r ?dl `lg|ghd \C\C
MnJrcz Egii
?$ ^`rgn` Mcrf`|gdj- Q$F$ ^gdec " ^$N$ ^cehh- 3~| `lg|ghd- Egmcicwc
Qpoignc|ghd Ehp~`$
8/9/2019 Marketing Project on ICICI Prudential
66/69
>$ ^`rgn` Mcrf`|gdj-F$ _cmc Mhecd _ch- 3~| `lg|ghd-Gdlgcd Qrgd|-
Q`c|~hd @lpnc|ghd
8/9/2019 Marketing Project on ICICI Prudential
67/69
CDD@UP_@
SP@^\GHDDC_G@^
GNGNG Q_PL@D\GCI
Dcm`;
Cj`;
_`~gl`d|gci Cllr`~~;
8/9/2019 Marketing Project on ICICI Prudential
68/69
8/9/2019 Marketing Project on ICICI Prudential
69/69