MARKETING PROJECT

ON

YUMMYYY FOODLES…..

Home made foodles Served in majority of the restaurants situated in cities.

Home deliveries from restaurants along with packaged, unprepared foodles make their way into Indian homes.

Childrens love to eat this with their friends.

PRODUCT (INTRODUCTION TO FOODLES)

Cook with oil, vegetables and spices Boiled in water along with specific

ingredients Served dried and crispy along with

chutney Served as a part of the soup. Wrapped in a role. Pack under the role of bread then deep fry it

EATING FOODLES (WAYS)

Wholesome Easily Accessible Enriched with nutrients Caters to all age group members Affordable to all Easy to prepare Economical in Price

ATTRACTRING FEATURES OF FOODLES

Demand for convenience food Changing lifestyle & eating habits Increase in purchase power Improving standard of living in society

GROWTH IN THE FOODLES IN MARKET

Marketing mix

1.PRODUCT2.PLACE3.PROMOTION4.PRICE

Strong Distribution Network. Wherever, Whenever, However. Fun Spots. Other Kiosks.

PLACE

360degree marketing strategy. Changed their advertising campaign . Celebrity endorsements. Events & Experiences. Sales promotion in school & colleges, exercise of

brand recall. Free sample distribution.

PROMOTION

CULTURAL SHIFTS TOWARDS FOODLES CONSUMPTION

More people using it due to the minimal cooking time required.A preferred choice amongst children below the age of 16.The new healthy variants like Multi grains and Atta Noodles a hit for the health conscious.Often substitutes for lunch/dinner among working professionals.

Pasta

Ready to eat food MTR

Foodles have threat with this product because they have the best dishes included in it i.e dosa,

idli, utthappam

SUBSTITUTE PRODUCTS

CONCLUSION

• Advertise its product by depicting attributes related to health like nutrition values

• Help customer perceive the product as healthy• Foodles has been entered instant noodle brand in the

market• Due to its strong advertising, mass distribution

Foodles has variety flavors under it with the consumer loyalty

• It should always focus on changing lifestyle and innovate to create delight in every meal

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