Introducing:

Gillett's Lazor Razor

It’s Not Just A Laser It’s A Razor

Background

King C. Gillette

Gillette Company gets bought out

Proctor and Gamble

SWOT

Strengths

Weaknesses

Opportunities

Threats

Environmental Scan

Political Economic Social Technological Demographic

PRIMARY TARGET MARKET

Men and Women

Ages 20-60

Higher quality razor

Decreased shaving time

SECONDARY TARGET MARKET

Men and Women Ages 19-45 New Product No Shaving Cream No Clean up time No Razor Burn

POSITIONING

High quality and more effective

Good value and moderately priced

Pioneering technology – No Blades!

Not Just A Lazor… It’s a Razor!

FOUR P’S

ProductPricePlacePromotion

PRODUCT STRATEGY

Precise shave with no cuts No razor rash, no mess Slower hair regrowth Shaving cream not required Never have to replace the laser Environmentally friendly Soft grip handle On and off button on the bottom Powered by batteries or electricity Waterproof

1 INCH

4

INCHES

PRODUCT PACKAGING

Rectangular cardboard box, vacuum sealed

Resistant to breakage, spillage, hot and cold etc.

Easy to store

Picture and products name in bold red writing

NEW in the top right corner to catch the eye of consumers

Logo with the slogan “not just a razor it’s a lazor”

PRICE STRATEGY

Price Skimming

Unique Benefits

Introductory Product

PRICE TACTICS

Rebates

Functional discounts

Uniform delivered pricing

Odd-even pricing

PLACE - DISTRIBUTION

Multiple Channels for Distribution:

Retailer Wholesaler Direct

Distribution Intensity = Selective

Promotion

Promotional Efforts Goal

Advertising

Promotion Continued

Promotional Efforts:

Public Relations

Consumer Sales Promotions

Trade Sales Promotions

Personal Selling

Implementation

Product

Price

Place

Promotion

TRIVIA

1. What is one benefit that the Lazor Razor offers?

2. Do you need to change the laser? If so after how long?

3. What is our slogan?

QUESTIONS?