Post on 12-Apr-2017
Anyone with a laptopcan produce and createmusic. So how do youmake yours stand out
from the rest?
Our mission is tointroduce a different spinon the new school hiphop and rap genre
Target audience
Age: 18-28Gender: MaleIncome Leval: Middle ClassLocation: Midwestern Suburbs
Target Sales
Album Type: EPFormat: Digital Download, CDDeluxe Package: Will include 3bonus tracks and one hidden track.Deluxe package for CD will alsoinclude a signed poster.Price: Will VaryDigital Download-$8.99Digital Download Deluxe- $10.99Digital Download Song- $.99CD- $8.99CD Deluxe- $12.99
Sales outlets
iTunesSpotifyBandcampRecord StoresBand WebsiteAmazonTarget
Digital downloads will be given the option of pre-order.Will also be given a discounted price for deluxe album update whenreleased.
Deluxe album will come out one month after initial release.
Hard Copies will have album cover on the front, track list in the backand album booklet.
Booklet will include lyrics to each song, and thank you section and alittle information about the band.
Deluxe hard copies will be sold in limited quantity and come willhand signed posters.
Track list
Growing UpWhen I GoZonked OutBlow UpThat Hook Doe
Other song to be announced
Singles and song release
Before the album release each song on the EP will be made publicvia Facebook every Sunday. This will be titled Klim & SweeneySundays.
Singles will also be released on Sundays but will be dropped witha music video
Singles will be available for purchase through iTunes andBandcamp before album is released
Licensing
Performance License -For songs to be played in bars and clubs-Fashion stores: Journeys, Zumiez, H&M
Synchronization LicenseTelevision -MTV -Reality Television -Commercial (i.e. Trident, Adidas, Sprit, Vans)Internet -YouTube background music for YouTuber -Skate videos (i.e. Enjoi, Plan B, The Berrics)Independent Films -As background music or movie soundtrackVideo Games -Tony Hawk Pro Skater -Grand Theft Auto -Need For Speed -Sims
Publicity
Print and recorded interviews with Klim and Sweeneytwo weeks before the mixtape is dropped.Vice Magazine
-Front cover-Extensive interview-At least three page of content -Photoshoot
MTV Website and TV Broadcast-EP review-About the artist section-Photoshoot-Recorded session for TV -Artist will play the single "Growing Up" -Artist will discuss EP and music topics
WGCI 107.5 and Power 92.3-On air interview-Radio shout out for future play-Both singles to play on air-Concert ticket giveaway-Unplugged session & meet and greet
June issue
Public Appearances and Event Hosting
Album Release Party
Events
Enjoi's Summer PartyLos Angeles, CaliforniaJuly 9, 2016
Journey's Meet and Greet andUnplugged session4 days. 4 citiesDenver, ColoradoJuly 11,2016Chicago, IllinoisJuly 14, 2016Brooklyn, New YorkJuly 16,2016Jacksonville, FloridaJuly 19,2016
Chicago Ridge, IllinoisJack Desmond'sJuly 24, 2016
Merch ideas
CD'ST-shirtsLightersFlagHoodiesShortsBraceletsStickers
For any promotion tour, interview, website. Klim and Sweeney willgive the host two giveaway bundles which include 1 t-shirt orhoodie, 1 sticker, 1 lighter, signed poster, concert ticket.
All workers during each interview will get free shirt and cd.
Pre-sale bundles will be offered off klimandsweeney.com/presale3 different options will be given for different options of merch.Will include: t-shirt, lighter, signed poster, deluxe cd, shorts, hoodie,and sunglasses.
social media
-Daily updates on promotional events.-Post links to all interviews and articles.-Do three merch bundle giveaways through June-Klim and Sweeney Sundays-Post countdown until the album drop starting July 18th
-Interact with fans-Host twitter q&a-Two merch bundle giveaways starting in June-Tour ticket giveaway for every show after tour is announced-Retweet any magazine/internet blogs tweet about the artist oralbum
-Post teaser videos for album-One merch bundle giveaway starting in June-Post photos from meet and greet/unplugged session-Consent updates with album information-Post countdown until the album drop starting July 18th
advertising
Magazine Ads -Vice -Alternative Press -Vibe -ThrasherSocial Media Ads -Facebook -Twitter -InstagramPromotion Flyers -Clubs -Street -Record StoresIn store Advertising With Journey's -One minute promo that will play at least twice a day onTV's -Poster that sits near checkout area.
Advertising budget- $10,000
Album tour
After the mini press tour and album releaseparty, Klim and Sweeney will announce
through social media a 14 day tour starting inAugust. This tour will help and promote
album and merchandise sales.We will give anyone who buys a presale
bundle for the EP an option to purchase tickets3 days before they go on sale to the general
public
Promotion tour
MAY 2016May 7th|10 a.m|Brooklyn, NYVice Magazine interviewMay 8th|12p.m|Brooklyn, NYVice magazine photo shoot
June 2016
June 29th|9a.m|New York, NYMTV interview and recording live version of "Growing Up"June 30th|8.am|New York, NYMTV promotion video and photo shoot
JULY 2016
July 9th|8p.m|Las Vegas, NVEnjoi's Summer Party AppearanceJuly 11th|4p.m|Denver, COJourney's Meet and GreetJuly 14th|5p.m|Chicago, ILJourney's Meet and GreetJuly 16th|4p.m|Brooklyn, NYJourney's Meet and GreetJuly 16th|4p.m|Jacksonville, FLJourney's Meet and GreetJuly 20th|10a.m|Chicago, ILWGIC 107.5 interview and meet and greetJuly 22nd|10a.m|Chicago, ILPower 92.4 interview and unplugged sessionJuly 24th|7p.m|Chicago Ridge, ILAlbum release party