MARKETING PLAN FORTOYOTA COROLLAMARKETING CONCEPTMarketing is the process associated with promotion for sale of goods or serices! It is considered a "social and managerial process #$ which indiid%als and gro%ps o#tain what the$ need and want thro%gh creating ande&changing prod%cts and al%es with others!" It is an integrated process thro%gh which companies create al%e for c%stomers and #%ild strong c%stomer relationships in order to capt%re al%e from c%stomers in ret%rn!Marketing is %sed to create the c%stomer' to keep the c%stomer and to satisf$ the c%stomer! (ith the c%stomer as the foc%s of its actiities' it can #e concl%ded that marketing management is one of the ma)or components of #%siness management! The eol%tion of marketing was ca%sed d%e to mat%re markets and oercapacities in the last decades! Companies then shifted the foc%s from prod%ction to the c%stomer in order to sta$ pro*ta#le!The term marketing concept holds that achieing organi+ational goals depends on knowing the needs and wants of target markets and deliering the desired satisfactions! It proposes that in order to satisf$ its organi+ationalo#)ecties' an organi+ation sho%ld anticipate the needs and wants of cons%mers and satisf$ these more e,ectiel$ than competitors!STRATEGIC PLANNING-trategic planning is an organi+ation.s process of de*ning its strateg$' or direction' and making decisions on allocating its reso%rces to p%rs%e this strateg$' incl%ding its capital and people! /ario%s #%siness anal$sis techni0%es can #e %sed in strategic planning' incl%ding -(OT anal$sis 1-trengths' (eaknesses' Opport%nities' and Threats2 PE-T anal$sis 1political' economic' social and technological2-trategic planning is the formal consideration of an organi+ation.s f%t%re co%rse! All strategic planning deals with at least one of three ke$ 0%estions3"(hat do we do4""5or whom do we do it4""6ow do we e&cel4"In man$ organi+ations' this is iewed as a process for determining where an organi+ation is going oer the ne&t $ear or more' t$picall$ 7 to 8 $ears' altho%gh some e&tend their ision to 9: $ears!In order to determine where it is going' the organi+ation needs to know e&actl$ where it stands' then determine where it wants to go and how it will get there! The res%lting doc%ment is called the "strategic plan!"It is also tr%e that strategic planning ma$ #e a tool for e,ectiel$ plotting thedirection of a compan$; howeer' strategic planning itself cannot foretell e&actl$ how the market will eole and what iss%es will s%rface in the comingda$s in order to plan $o%r organi+ational strateg$! Therefore' strategic innoation and tinkering with the .strategic plan. hae to #e a cornerstone strateg$ for an organi+ation to s%rie the t%r#%lent #%siness climate!E8 RFMF@8>@: RFMFK8>E8 RFM 5%el C%t -$stemRR::R: E&terior AntennaGlass Em#edded Print Antenna J%mpersColo%red 5ront 6ead =amps M =amp M%lti?reHector Rear =amps =E< 1=ight Emitting AM>5M Radio 1Remote Control2:::1with Mp7 C< Pla$er2:: 1with Mp7 C< Pla$er2 Central =id(>9 =eel =id 152 RR 6ead RestAd)%sta#le Roof =iningMolded -eat Jelt 15R27 Point E=R & 9 1( > Ad)%sta#le Anchorage2 -eat Jelt 1RR2R7 point E=R & 9'=ap T$pe &F7 Point E=R & 9'=ap T$pe & FR7 Point E=R & 9 '=ap T$pe & F -eat Material 5a#ric -hift Position IndicatorRRR:RR -peaker9ME9E -R- Air Jag 1Mirror and Card 6older Tachometer::::R: Tilt -teering :::::: Tr%nk =amp:::::: (ood Grain 5inishRR::R: (ood Grain 5inish on Arm RestRR::R:

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