Marketing mega 3

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A chap called Dave 10 years ago

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What is Omega 3?

Long chain PUFA’s EPA, DHA and ALA Essential fatty acids Found in certain oily fish and plants

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Where’s my Omega 3?

Which fish and plants?

Sardines, anchovies, salmon, tuna and mackerel for EPA and DHA

Flax, walnuts, green vegetables for ALA

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Who needs Omega 3 and why?

All of us

The human body does not produce omega 3 but requires it for normal function

It must be consumed in the diet

EPA and DHA most important for joint health, cognitive function and heart health

2 portions of oily fish per week or the equivalent in daily supplements or foods enhanced with omega 3

RDI proposed by EFSA at 250mg per day Funct

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Education is the key

Educate the consumer. Start them young!

Educate the food manufacturers

Educate the consumer and industrial media Funct

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Educational Tools

PR and Marketing resource- internal or external or both

Secure a budget and invest in future growth No investment, no future

Network and influence others of influence Become members of the most recognised organisations Have a voice or no one will listen

Keep up with national and international legislation Use advancements in health claims to promote your products Healthy can make you wealthy

Observe trends in other countries and be a trend setter

Trends in the US tend to cross the Atlantic If you’re not trendy……….. Fu

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Oh dear….

….no one will want to talk to you!

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Dave today

He took his omega 3 and lot’s of fruit and veg!

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Any Questions?

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