Marketing

Management

Presented by Dr. David Martin,

Interim Marketing Chair

March 2017

Marketing

Sorcerer Apprentice

Little Black Book

Intuition

Big Talkers

Marketing

Analytics

Big Data

Insights

People Skills

Big Data

E-Commerce

Generating Big Data

ITM

Media Technology

Consumer Behaviour400 / 735

Data-Driven

Marketing

Predictive Marketing

700

Analytics

MKTCredibility

StatisticsAccounting

Finance

QMS/ACC/FIN

Dashboards

MarketingMetrics

300

Modeling

Predictive Marketing

700

People Skills

Service

Quality

Service MKT

731

Sales

Sales 504Promo 735

Communications

Advertising735

Insight

Customer

Insight

Consumer400

Research 500

Market Insight

Communications 735

Opportunities 730Intelligence 731

Management Insight

Cases 600

Mkt Mgmt 702Planning 802

*B- in MKT 100 is required to

become a Marketing Major

Options for Marketing MajorCan use 4 of 11 slots for professional electives:

Sales 504, International 522, Services 723, Mkt Opportunities 730,

Mkt Intelligence 731, Sports 828 & 829, Research850

Total of 11 PR slots

Take with another Major• (e.g. GMS, HR,

Entrepreneurship, etc.)

Total of 6 courses are required for

the Minor

Course selection

depends on themes

Required Courses for all themes

• MKT 100 or HTM 302

• Metrics 300

Then choose 4 courses from the following:

Consumer behavior 400 or RMG 302

Research 500 or HTR 741 or RMG 700

Sales 504 BI 700 Sports 828

Branding 510 Services 723 Sports 829

Cases 600 Opportunities 730

Research 850 Mkt Intelligence 731

Marketing Minor Themes

Students wishing to pursue a minor with a particular

theme may follow these recommended course

selections.

Generalist

MKT 400

MKT 500

MKT 510

MKT 600

MKT 700

Sport Marketing

MKT 500

MKT 504

MKT 828

MKT 829

MKT 850

Social Media

MKT 400

MKT 500

MKT 510

MKT 700

MKT 850

Mktg Research

MKT 400

MKT 500

MKT 700

MKT 731

MKT 850

Mktg Innovation

MKT 400

MKT 500

MKT 723

MKT 730

MKT 731

Business Career HubMarketing Career Journey

Shabnam Ahmad, Career Consultant

March-16-18

Consumer GoodsBankingReal EstateTravelTechnologyProfessional ServicesEntertainmentAerospaceAuto… and more!

MARKETING IS EVERYWHERE!

Traditional Career Path: Client Side

Marketing Intern

Marketing Coordinator

Marketing Specialist

Associate Marketing Manager

Marketing Manager

Marketing Director

VP Marketing

CMO

Traditional Career Path: Agency Side

Intern

Account Coordinator

Account Manager

Account Supervisor

Account Director

Group Account Director

VP Accounts

CMO

Be more than your Degree!

Participate in the Community

• Volunteer

• Network

• Associations

Who are you to an employer?

Ted Rogers Co-op Marketing Management Co-op

Medhat Sedarose, Co-op Coordinator

What Is Co-op?An opportunity to take what you learn in the classroom and bring it to the workplace, while you are still a student. Bring back workplace skills to the classroom.

• TRS 1-004 ankita.arora@ryerson.ca ext. 2420

• Appointment at: http://www.supersaas.com/schedule/TRSM/Marketing_UPA

Ankita Arora – Undergraduate Program Advisor

• TRS 1-004 deborah.mckay@ryerson.ca ext. 6744

Deborah McKay – Departmental Administrator

• TRS 3-052 ext. 6692

David Martin – Interim Chair

• TRS 3-141 jjednorog@ryerson.ca

Jason Jednorog – President, RMA

• TRS 2-148 shabnam.ahmad@ryerson.ca

Shabnam Ahmad – Career Consultant

• TRS 2-148 medhat.sedarose@ryerson.ca

Medhat Sedarose – Co-op Coordinator

/RyersonMarketing

Get Involved!

@RMAryerson

RyersonMarketing.ca

THANK YOU