“One could change the world in 140 Characters”

JACK DORSEY

HISTORY

Brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah Glass.

Code name for concept was “twttr” which eventually became Twitter.

Dorsey sent the first Twitter message on March 21,2006.

MISSION

To give everyone the power to create and share ideas and information instantly, without barriers.

Today people use twitter to:

Promote a brand or company Raising money for charities Breaking news Following favorite celebrities

AND

TO CHANGE THE WORLD

GLOBAL MARKETS OF

TWITTER

313 Million active users.

35+ offices around the world.

79 percent accounts outside the US.

40+ languages supported.

These facts show that twitter has had a vast global impact in a very short time.

IMPACT OF TWITTER ON SOCIETY

Twitter had an enormous impact on campaigns and communications with voters during the 2012 U.S Presidential Elections.

Barack Obama’s tweet “Four more years” became the most popular tweet of 2012 and was retweeted 1 million times.

In Arab spring, Twitter gave activists a means to share accurate and uncensored information and organize street protests.

Twitter uses the following marketing strategies

to enter Global market:Product StandardizationProduct AdaptionProduct InventionGlobal AdaptionGlobal Distribution.

Discuss Twitter’s global impact since inception.

Thoroughly penetrated popular culturesEnable its users to communicate more freelyPeople feel a sense of direct connection

with their favorite celebritiesTwitter is used extensively to bring

awareness about issues such as politics, natural disaster response and protests.

Who are Twitter’s biggest competitors?

• Twitter’s biggest competitors include:

1.Facebook2.Instagram3.Tumblr4.Whatsapp5.LinkedIn

How does Twitter differs from other social media?

• Easy to use• Advertisements options to sellers• Connecting with famous celebrities• Real time content• Faster

• One way communication• Holding on its users• Focus on money or users• Real time search competition.

Future ahead

• Mobile Advertising• Social TV Analytics• Organizational

learning and development

• More focus of advertising.

Summary

About the company

Expansion to global markets

Created by Harshit Kataria, IIIT Bhubaneshwar during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.