Marketing Library Services at a Distance

Dana Longley

Empire State College

Marketing?

• Not “marketing”

• Not “promotion”

What Instead?

1. Awareness!

2. Sense of control 4. Fun and whimsy!

Buy-in via:

Cross-promotion

UX@

Point of Need

3. Time is precious

Obstacles

$$$ StaffSpace Brand

Existence?

How do we make our online library services stand out?

Fave Example: ASU Library Minute

New Paint on Old Classics

AwarenessPostcards:

• cost: ~$0.20 / postcard

• 600-2000 sent / term (4 x a year)• New students only• 2-3 weeks AFTER

term start• bit.ly URL to track

usage

Virtual Tour

In the (online) classroom

Chat, Chat Everywhere!

Online “Office Hours”

Low-Barrier, Passive

• Library Toolbar

• Sticky note feedback board

• Reference email signature

On Deck

• Brown Bag webinars for faculty & staff

• Research paper contest

• Audio podcasts

Wishlist• Online Gaming!

– Online Jeopardy Tournament– ARG (alternate reality gaming)

• Online Book Club• Student-created podcasts• Faculty collaboration on:

– assignment design– Course embeds– Student-run journal

Info

Links:tinyurl.com/danasunyla10

Dana LongleyAssistant Director, Library ServicesEmpire State College, SUNY• Email: dana.longley@esc.edu• Twitter: disobedientlib• Blog: farofflibrarian.blogspot.com