Post on 03-Oct-2020
Online Seminar Week
Marketing in het Nederlandse onderwijs
Michael Kies & Wendy Bakker
Dinsdag, 29 oktober 2019
Introductie Michael
Dynamics 365 Marketing
Demo scenario’s
Next steps
Agenda
Wendy BakkerTechnical Specialist
Microsoft Dynamics 365 Customer Engagement
Microsoft Team
Michael KiesSpecialist
Microsoft Dynamics 365
Introductie
Uitdagingen: onderwijsinstellingenmoeten veranderen
D I G I TA L E T R A N S F O R M AT I E I N D E O N D E R W I J S S E C TO R
Om efficiënt en effectief te opererenin een complexe en snel veranderendeomgeving, moeten organisaties hunstructuren en processen opnieuwinrichten om waarde te halen uittechnologische tools
World Economic Forum
McKinsey, 2017
Door digitale transformatiehebben organisaties de potentie om de klanttevredenheid met 20%, en operationeleefficiëntie met 20% teverhogen
Data+
intelligence
Optimaliseer de bedrijfsvoering
Transformeerproducten en diensten
Verbind met de student
Ondersteunwerknemers
Optimaliseer de bedrijfsvoering
Transformeerproducten en diensten
Verbind met de student
DataVastleggen van data in de organisatie
2IntelligentieData verbinden
ActieVerbeter de dienstverlening
Ondersteunwerknemers
DataData +
intelligence
D I G I TA L E F E E D B AC K LO O P
Power platform
Power BI Flow PowerApps
Operations
Finance
Sales
Marketing
Talent
Microsoft Dynamics 365
Customer & Field Service
Project Service
Sales
Service
Power end-to-end customer experiences
Omni-channel support
Lead generation
Campaigns
Website
Content
Next best action
Cross-sell/upsell
Recommendations
Marketing
Dynamics 365 Marketing
Find and nurture more sales–ready leads
Align sales and marketing
Make informed
Grow with adaptable platform
Eventmanagement
Common data and connected processes
Student
Deep LinkedIn integration
Werving
Embeddedintelligence
Multi-channel
campaigns
Marketing
Dashboards
Account Based Marketing
Leadnurturing
Dynamics 365 Marketing Turn prospects into business relationships
Find and nurture moresales-ready leads
Align sales andmarketing
Make smarterdecisions
Grow with adaptable platform
Find and nurture more sales–ready leads
Generate leads across multiple channels such as email, landing
pages and events
Nurture leads with personalized experiences
Tap into LinkedIn’s business prospects
Align sales and marketing
Share common information and connected processes
Know your leads better Prioritize leads who are ready to buy
Make informed decisions
Increase marketing performance
Make survey results more actionable
Grow with adaptable platform
Configure and expand the solution
Demo scenarioDynamics 365 Marketing
Setup Multi-channel campaigns with Customer Journey’s and target the right audience
Support Event Management with planning, design, execution and tracking of the events
Maintain subscription preferences and consent and attract new students via the website
Nuture new lead/student to give them the right attention at the right time
Have more insight on the performance of your campaigns with analytics and insight supported by Machine Learning and AI
PERSONALIZED EXPERIENCES
Setup multi-channel campaigns with Customer Journey’s and target the right audience
Multichannel campaigns
Email design Target the right customer
Beste Wendy,
PERSONALIZED EXPERIENCES
Support Event Management with planning, design, execution and tracking of the events
Event Portal Event managementRegistration & Attendance
Beste Wendy,
PERSONALIZED EXPERIENCES
Maintain subscription preferences and consent and attract new students via the website
Subscriptions & Consent
Marketing Pages & Forms
Beste Wendy,
PERSONALIZED EXPERIENCES
Nurture new lead/student to give them the right attention at the right time
Scoring models Sales ready leads
PERSONALIZED EXPERIENCES
Have more insight on the performance of your campaigns with analytics and insight supported by Machine Learning and AI
Insights & Analytics
PERSONALIZED EXPERIENCES
Live Demo of Dynamics 365 Marketing
ENGAGEMENT
CHANNELS
MARKETING
SALES
ADMINISTRATION
INTEGRATION
AUTOMATION, MARKETING, SALES, ANALYTICS
APPLICATION MANAGEMENTSECURITY AND CONTROLS USER MANAGEMENT
CHANNELAPPLICATION
DATA AND VISUALIZATION
INTERNET CHATIN PERSON PHONESOCIAL EMAIL WEBSITES
TERRITORY AND QUOTA MANAGEMENTCUSTOMER SURVEYS
SALES REPORTING AND MANAGEEMENT
FORCASTING
SALES INSIGHTS
PIPELINE MANAGEMENT
LEAD AND OPPORTUNITY MANAGEMENT
CONTACT ACCOUNT OPPORTUNITY QUOTELEAD
LEAD MANAGEMENT
ENTERPRISE SYSTEMS
PREDICTIVE ANALYTICS
ANALYTICS AND REPORTING
MARKETING ANALYTICS AND
REPORTING
CUSTOMER ANALYTICS AND
REPORTING
PREDICTIVE ANALYTICS AND
INSIGHTS
SALES ANALYTICS AND
REPORTING
Functions supporting intelligent sales and marketingU
NIF
IED
T
EC
HN
OLO
GY
RELATIONSHIP GENERATION LEAD IDENTIFICATION LEAD NURTURING
MULTI-CHANNEL CAMPAIGN
CAMPAIGN PLANNING
CAMPAIGN DESIGN
CAMPAIGN EXECUTION
CAMPAIGN PERFORMANCE TRACKING
EVENT MANAGEMENT
EVENT PLANNING
EVENT DESIGN
EVENT EXECUTION
EVENT PERFORMANCE TRACKING
SEGMENTATION AND TARGETING
SEGMENT DEFINITION AND CONFIGURATION
LIST MANAGEMENT
TARGETING RULES
INT
ELLIG
EN
T
SA
LES
PER
SO
NA
LZIE
DEX
PER
IEN
CES
ENGAGEMENT
CHANNELS
MARKETING
SALES
ADMINISTRATION
INTEGRATION
AUTOMATION, MARKETING, SALES, ANALYTICS,
APPLICATION MANAGEMENTSECURITY AND CONTROLS USER MANAGEMENT
CHANNELAPPLICATION
DATA AND VISUALIZATION - DYNAMICS 365 CUSTOMER INSIGHTS
PER
SO
NA
LZIE
DEX
PER
IEN
CES
INTERNET CHATIN PERSON PHONESOCIAL EMAIL WEBSITES
INT
ELLIG
EN
T
SA
LES
TERRITORY AND QUOTA MANAGEMENTCUSTOMER SURVEYS FORMS PRO
SALES REPORTING AND MANAGEEMENT
FORCASTING
SALES INSIGHTS DYNAMICS 365 SALES INSIGHTS
PIPELINE MANAGEMENT
LEAD AND OPPORTUNITY MANAGEMENT DYNAMICS 365 SALES
CONTACT ACCOUNT OPPORTUNITY QUOTELEAD
LEAD MANAGEMENT – DYNAMICS 365 MARKETING
ENTERPRISE SYSTEMS
PREDICTIVE ANALYTICS DYNAMICS 365 SALES INSIGHTS
ANALYTICS AND REPORTING
CUSTOMER INSIGHTS
MARKETING ANALYTICS AND
REPORTING
CUSTOMER ANALYTICS AND
REPORTING
PREDICTIVE ANALYTICS AND
INSIGHTS
SALES ANALYTICS AND
REPORTING
The Microsoft ecosystem supporting intelligent sales and marketingU
NIF
IED
T
EC
HN
OLO
GY
RELATIONSHIP GENERATION LEAD IDENTIFICATION LEAD NURTURING
MULTI-CHANNEL CAMPAIGN DYNAMICS 365 MARKETING
CAMPAIGN PLANNING
CAMPAIGN DESIGN
CAMPAIGN EXECUTION
CAMPAIGN PERFORMANCE TRACKING
EVENT MANAGEMENT DYNAMICS 365 MARKETING
EVENT PLANNING
EVENT DESIGN
EVENT EXECUTION
EVENT PERFORMANCE TRACKING
SEGMENTATION AND TARGETING DYNAMICS 365 MARKETING
SEGMENT DEFINITION AND CONFIGURATION
LIST MANAGEMENT
TARGETING RULES
Secure, trustedand compliant
Microsoft Azure cloud
Unique capabilities such as event management, surveys, and connectorto LinkedIn
Easy to configure, use, and extend
Dynamics 365 Marketing with Dynamics 365 for Sales share the power of the same platform
Interaction insights and scalability
Connected Sales and Marketing
Next steps & licenses
Functionalities Dynamics 365 for Sales (Enterprise), Customer Service (Enterprise), Field Service, Project Service Automation, Marketing
(new), Powerapps
Portal 1 included (minimum 10 users)
File Storage N/A
Database Storage 10GB (plus 5GB per 20 full users)
Dual Use Rights Dynamics 365 On-premises & Cloud
Subscription Licenses Named user
Power platform Powerapps and Flow
Benefits Customer Engagement Plan
Licenties
Dynamics 365 for Marketing Application
Dynamics 365 for Marketing Non-Production App
Dynamics 365 for Marketing Additional Contacts 5K
Dynamics 365 for Marketing Additional Contacts 8K
Dynamics 365 for Marketing Additional Contacts 50K
h.wassink@house-of-engagement.nl Michael.Uenk@businessbase.com
marwin.hogeterp@Winvision.nl
bas@2at.nl
marc@bendcrm.nl
Q&A