Marketing for Consultants

Presented by: Elizabeth QuintanillaMarketing Gunslinger

@EquintanillaElizabeth.Quintanilla@gmail.com

1. Implement foundational marketing improvements, including branding, messaging, website, content, and search to increase awareness and support future growth.

2. Build AWARENESS of ACME Products and Professional Services, and EDUCATE our Customers and Stakeholders.

3. Strengthen relationship with select partners to improve credibility, expand ACME sales force, and increase leads.

4. Present ACME as an industry thought leader - a proven, credible provider of TNT Products and Professional Services.

Common Marketing Goals

Marketing Mission

Establish ACME INC.’s Image as THE provider of

TNT Products and Professional Services.

Market and Attract Qualified Potential Customers to

Engage with ACME Sales Team.

Brand Promise

Brand is communicated in three ways: • Visually• Verbally• Experientially

Photo credit: Capitol Dome by Familymwr http://www.flickr.com/photos/familymwr/4930276050/

B2B Buyer’s Journey

Earned, Owned, & Paid.

Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations. 

Tip: LinkedIn – Overlooked yet Powerful

More Reading:

Must READ!!!Available on Amazon: Al Ries and Jack Trout

More Reading:

Must READ!!!Available on Amazon: Darren Hardy

# 1: Never the product always the passion!!

• Reframe conversation• Not about the product• Is about the customer• What role does

product play in customer lives?