Marketing et publicité 2.0

Post on 04-Jul-2015

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Conférence/formation donnée en juin 2010 sur les enjeux actuels en publicité. La première partie fait un constat de l'évolution de Internet pour la pub, la seconde explore le pari de ne s'adresser qu'aux seuls convertis.

Transcript of Marketing et publicité 2.0

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calcium calciums calicum camera candy cat chalk chalkie chalky chalky taste chew chewable chewing gum child childish children children chlothes chili dog chocoalte chocolate chubby cinch coffee cola color comforting comic sans commercial jingle

cool corn starch cover up crap critical cuddly cure cute dad delicious diareah diareaha diarrhea dieting digestion dipers doctor dogfood dont know dont like cute words. donuts doonuts drink anything dull dum de dum dum dum dum tums dumbs efficancy essential ew fart fart? farting farts

fat fat guys use them fat people feel sick feet fire fizz food for the tummy ford friendly fruity full fun fun letters functional funny gas gastric pills good good thing google grandfather greasy food great gross gsk guava gucci guts hands hardware store health health related

heart heart burn heartburm, heartburn heartburn heartburn relief heartburnh heatburn help for your tummy helpful hoegaarden hope i never need one huh hungry i fly ikea indegestion

indigestion ineffective stomache relief iwc jelly key kids kids product levis life-saver malox marshmallow mc mcdonalds med medication medicine meds middle aged mint mints minty mmm, eat. msn mum mums muts my stomach

hurts nappies nappy nausea necessary need if you eat greasy shit. nestle nike nivea no idea no thought nothing old old people old stomachs ouch pain pastels peace perfect period pets pills pink pink stuff playtools poo poop pop powder pregnancy pregnancy would be totally unbearable w/o my tums!

pregnant private eye puma recognizable reliabe reliable relief relieve relive rene rnm rolaids roliads rolls round s senseo sergei eisenstein settle down settlers sex shame sharpie shit shits sick singing skittles slim smile

smooth smut smut backward soathing socks soft solidworks sony soothe soothing sore stomach sore tummy medicine sport sprint standby stomac aïe! stomace ache

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relief good taste stomach relievers stomachace stomachache stomachahe stomache stomache ache stomack stomag stomich ache sweet sweets swiffer swollen t-mobile tablet taste good tasty tatumtumtums thumbs up thumps up! ticket master tiny toilet paper too sweet toshiba toys toys z us traditional truck trucker tum tum ta tum tum tum ta tum tum tums tum ta tum tum tuuuuum tum ta-tum tum tums tum tatum tums tum tu tu tum tum tu tum tum tums tum tu-tum tum tuuum tum tum tum tum tum tum tum tum tum tum tum tums tum tum tum tum tuuuum! tum tum tum tum

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tummy tummy tummy ache tummyache tums tums tums tums! turd ugh uh-oh unknow unknown upset upset stomac upset stomach

"Stop trying so hard. He doesn't like you. Jesus, don't kiss an ass if it's in the process of shitting on you."