Post on 04-Jan-2016
description
Marketing, Communicationsand Corporate Sponsorships
Corporate Sponsorships
Overall ObjectiveTo increase the funding support and awareness of FCA through:• the development of synergistic national FCA corporate sponsorships • with support to (and coordination with) local, regional and FCA Sports Action Plan:• Prioritizing the FCA assets to pursue sponsorships• Defining the value – including the “intangibles”
• above actual expenses covered and marketing tactics provided• Developing criteria/guidelines for appropriate sponsors• Identifying the corporate prospects and contacts• Preparing the proposals and “making the calls” • Develop templates for local and FCA Sports
Your Help Needed: Contacts and proposals
General Information Brochure
New FCA Sports Materials• Brochure• “Book Mark”• Serving you
Needs:•Your Top 10 - 20 photos (each year)
Logos / Branding Guidelines
FCA Branding Objective:To have synergistic support of the FCA branding across the world, while recognizing and connecting with the different target audiences and personalities of each sport and geographic area
Current overall FCA Ministry Logos:
Logos / Branding Guidelines
Sport-Specific Ministries Branding Guidelines:Develop logos and graphics that capture the different target audiences and personalities of each sport, but still have FCA identification
Different degrees of FCA identification and association are acceptable• Use the FCA cross and banner within the SSM logo (the “olive branch wreath” is not required). It can be in an “endorsement position” size*
• Optional: include “A ministry of the Fellowship of Christian Athletes”
Logos / Branding Guidelines
Logos / Branding Guidelines
Sport-Specific Logos: Recently Completed or in Progress • Outdoors• Regional• Skateboarding: Axiom (Trademark applied for)• Hockey• Motocross
Publicity / Media Relations
Press Releases:• Serve you: Help with the creation • Let us know your media contacts for national releases
Media Relations• Position Statements• Media Headliner Stories
Marketing Resources on Your Team NetCheck it out! (swear)
Example: Print Ads:
her goal: to shoot par.our goal: to keep her on course.Accuracy. Precision. Timing. While she prepares for her shot, we prepare her for life. Join FCA as we strive to put “the heart and soul in sports” by impacting the world for Jesus Christ. With honorable ambitions, she will stay on course. To learn more, contact us at 800-289-0909 or fca.org.
his goal: 100 yards rushing.our goal: to keep him in bounds.Huddle up. Call the play. Break. While he covers the plays, we cover his heart with the Word of God. Join FCA as we strive to put “the heart and soul in sports” by impacting the world for Jesus Christ. With the Bibleas his playbook, he is certain to keep in bounds. To learn more, contact us at 800-289-0909 or fca.org.
Marketing Resources: The Future…
Phase 1: October/November
Customizeable…• Stationary Needs• Print Ads• Event “Store”
• Banners• Table Skirts• Podium Signs
Contacts to Serve You…
Marketing MaterialsShea Vailes, x245
Publicity/Media Relations:Rebecca Carter, x222
Overall, Branding/Logos, Corproate Sponsoships:Nancy Hedrick, x 303