Marketing Automation for Trade Shows

Post on 09-May-2015

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There’s a reason we’ve written blog posts about trade shows and published infographics on the subject over the past few months. Marketing automation is a great tool to complement your trade show efforts, and can help you before, during, and after the trade show occurs by giving you the ability to: * set up landing pages to collect lead information * segment your email communications based on geography, interests, and more — making it easier to send out targeted and relevant trade show invites * prepare autoresponders that will send your leads helpful information as soon as they submit one of your trade show forms * automate follow-up with your leads after the trade show has ended * assign trade show leads to the appropriate sales reps for follow up.

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