Post on 18-May-2019
Case Study Marketing Automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Fandy Santoso
B2C
www.hadiah.me
B2B
What makes a marketing
automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
TRIGGER
Activity in Sites
Lead Scoring
Tagging ACTION
Recipient
Content
Channel
Why
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
B2C
www.hadiah.me
Hadiah.ME is an online
cashback provider. Giving online
shoppers extra monetary benefit
from the biggest ecommerce
players in Indonesia. Our
technology helps members get
cashback from 60+ partner
merchants.
@ 2016 Hadiah.ME. All contents & materials on this presentation belongs to Hadiah.ME and its respectful partners.
@ 2016 Hadiah.ME. All contents & materials on this presentation belongs to Hadiah.ME and its respectful partners.
Hadiah.ME in Numbers
60+ MERCHANT PARTNERS
30,000+ ACTIVE MEMBERS
160,000+ AVG REDEMPTION VALUE (IDR)
72% REDEMPTION IN EMONEY
40k+ FANS
1k+ FOLLOWER
S
300,000+ AVG TRANSACTION VALUE (IDR)
1,000+ MONTHLY TRANSACTION
@ 2016 Hadiah.ME. All contents & materials on this presentation belongs to Hadiah.ME and its respectful partners.
Hadiah.ME for Members
Select Shop Redeem
Bank Transfer Phone Voucher
eMoney
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
Hadiah.ME
Member Journey
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Registration
Hadiah.ME
Member Journey
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Shop
Hadiah.ME
Member Journey
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Shop
Hadiah.ME
Member Journey
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Shop
Hadiah.ME
Member Journey
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Wait for Confirmation
Shop
Hadiah.ME
Member Journey
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Redeem
Wait for Confirmation
Shop
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Redeem
Wait for Confirmation
Shop
Automation 1
Redeem
Wait for Confirmation
Shop
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Redeem
Wait for Confirmation
Shop
User stops here
Redeem
Wait for Confirmation
Shop
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Redeem
Wait for Confirmation
Shop
Change UI
Email Blast
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Automate with
Email Series
Change UI
Email Blast
Hadiah.ME
marketing automation
Redeem
Wait for Confirmation
Shop
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Registration
Redeem
Wait for Confirmation
Shop
Automation 2
Redeem
Wait for Confirmation
Shop
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Redeem
Wait for Confirmation
Shop
Member Scoring
Redeem
Wait for Confirmation
Shop 10 points each
Interest
Active member
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Redeem
Wait for Confirmation
Shop
Member Scoring
Redeem
Wait for Confirmation
Shop
50 points each
Payment channel
Ambassador
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Registration
Redeem
Wait for Confirmation
Shop
Member Scoring
Redeem
Wait for Confirmation
Shop Segment by Points
Segment by Interest
New Partner
KPI
Hadiah.ME
marketing automation
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Automation 3
Hadiah.ME
marketing automation
Re-engagement Inactive users
Redeemable Balance
Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
B2B
B2B
marketing automation
B2B
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
B2B
Sales Funnel
Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Trade Shows
Referrals
Social Media
Contact Us
Need
Urgency
Affordability
Decision Maker
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B2B
Sales Funnel
Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Negotiation
Quotation
Qualify Leads
Deal
This is the
CHALLENGE
Trade Shows
Referrals
Social Media
Contact Us
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
B2B
marketing automation
Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Negotiation
Quotation
Qualify Leads
Deal
Inbound Marketing
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B2B
marketing automation
Inbound Marketing
Quality Content
Blog/Email
Bring Value
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B2B
marketing automation
Inbound Marketing
Instant Notification
Right Time & Content
Quality Leads
Shorter Qualification
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
B2B
marketing automation
Inbound Marketing Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Negotiation
Quotation
Qualify Leads
Deal
B2B
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
Thank You
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.