MARKETING ATTACK THE BLOCK

Post on 25-May-2015

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ATTACK THE BLOCK CASE STUDY SECTION B MARKETING

Transcript of MARKETING ATTACK THE BLOCK

ATTACK THE BLOCK

MARKETING THE FILM

Clicking  on  the  website’s  GAME  tab  redirects  you  straight  to  iTunes.  It  allows  you  to  see  all  media  related  to  the  Film.  

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ATTACK THE BLOCK GAME

Marke?ng    A@ack  The  Block  

DACE  Produc,ons  

Ø Marke?ng  means  informing  your  poten?al  clients  about  your  products  or  service,  and  finding  ways  to  establish  and  keep  a  customer  base.  The  target  market  is  the  specific  group  of  people  that  consume  your  product  or  use  your  service.  

   

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Joe  Cornish  New  York  Comic  Con,  fans  that  a@end  the  Q  and  A  will  be  treated  to  a  limited  edi?on  poster  of  Cornish's  recent  film  A"ack  Of  The  Block.  The  11X17  poster  was  designed  by  Mike  Del  Mundo  and  was  produced  by  Marvel  Custom  Solu?ons  Group.      

A@ack  the  Block  has  365  different  t-­‐shirts  designs  available!    

£18  –    £22  

Excellent  

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BLURAY  Tech  specs:  Cert:  15  /  Feature  Running  Time:  87  min  approx  /  Region  B  /  Dual  layer  BD50  /  Audio  codec:  DTS  HD  Master  /  Video  codec:  AVC  /  Feature  Aspect  Ra?o:  2.40:1  /  Colour  PAL  /  Audio:  DTS  HD  master  /  English  language  /  Cat  No:  OPTD2013  /  RRP:  £22.99      ‘You  can  follow  all  the  latest  A@ack  The  Block  news  at  the  film’s  official  Facebook  and  Twi@er  pages:  h@p://www.facebook.com/A@ackTheBlock  and  h@p://twi@er.com/A@ackTheBlock  

 A0ack  The  Block:  Double  Play  (Blu-­‐ray  +  DVD)  

A0ack  The  Block:  Double  Play  (With  Play.com  Exclusive  Glow-­‐In-­‐The-­‐Dark  Sleeve)  (Blu-­‐ray  +  

DVD  Play.com  Exclusive)  

A@ack  The  Block  Now  Out  On  Dvd  &  Double-­‐Play  Blu-­‐Ray  TECH  SPEC  Double  Play  Edi?on’  includes  the  movie  on  2  formats:  Blu-­‐ray  &  DVD!  Junior  Commentary  with  Joe  Cornish  with  John  Boyega,  Alex  Esmail,  Franz  Drameh,  Simon  Howard  and  Leeon  Jones.  Senior  Commentary  with  Joe  Cornish  with  Jodie  Whi@aker,  Luke  Treadaway  and  Nick  Frost  Exec.  Producer  Commentary  with  Joe  Cornish  and  Edgar  Wright  Behind  The  Block  Creature  Feature  Meet  The  Gang  Joe’s  Massage  It’s  A  Rap  Unfilmed  Ac?on  Trailers  

DVD  Tech  specs:  Cert:  15  /  Feature  Running  Time:  84  min  approx.  /  Region  2  Feature  Aspect  Ra,o:  2.40:1  /  Colour  PAL  /  Audio:  Dolby  Digital  5.1  /  English  language  /  Cat  No:  OPTD2013  /  RRP:  £17.99