Post on 26-Jan-2017
DISTRIBUTION AND MARKETINGSTAR WARS VII & SUFFRAGETTE
Case Study 1:Star Wars VII: The Force Awakens
Case Study 2:Suffragette
Produced by Walt Disney Motion Pictures-Kathleen Kennedy-JJ Abrams
Ruby Films-Alison Owen-Faye Ward
Type of ownership Conglomerate-Disney & Lucasfilm
Independent
Other films the producers have made
Kathleen Kennedy: Raiders of the Lost Ark (1981), Back to the Future Part III (1990), Jurassic Park 3 (2001), War Horse (2011)
Alison Owen: Saving Mr Banks (2013), Jane Eyre (2011), The Other Boleyn Girl (2008), Shaun of the Dead (2004)
Main cast and crew JJ AbramsHarrison Ford, Carrie Fisher, John Boyega, Daisy Ridley
Alison OwensCarey Mulligan, Helena Bonham-Carter, Meryl Streep, Brendan Gleeson
Locations England, Iceland, Abu Dhabi, Scotland, New Mexico, California
England
Case Study 1:Star Wars VII: The Force Awakens
Case Study 2:Suffragette
Budget $245M $14M
Distributor(s) Walt Disney Motion Pictures Pathé (UK & Ireland)Focus Features (US & Canada)
Theatrical release date Dec 18th 2015 Oct 12th 2015
Type of release Saturation
Over 30,000 screens
Modified Wide/ Limited release-in UK, only in Vue & Cineworld517 screens worldwide
Number of weeks at the box office
24 12
Case Study 1:Star Wars VII: The Force Awakens
Case Study 2:Suffragette
Money made at the box office to date
$2,058,662,225 $16,002,420
Formats available 2D, 3D, IMAXDVD, Blu-Ray, Digital Download
2DDVD, Blu-Ray
Merchandise available Toys, clothes, collectables, mugs, bags, voice changers, headphones, DVDs, action figures, games, collectables
Posters, clothes, bags, mugs, badges, fridge magnets
Advertising and marketing methods used
-Appearances on TV-Trailer debuted live at Star Wars convention-Hashtags and interactions with fans through social media accounts-(Digital) posters
-Appearances on TV-Star Power-Social media-(Digital posters)
Case Study 1:Star Wars VII: The Force Awakens
Case Study 2:Suffragette
Examples of synergy -Covergirl & Max Factor-Facebook-Google-Verizon-Duracell-Subway-Duracell-Hasbro Toys
-Social media -Facebook -Twitter -Instagram Hashtags were used on these accounts to encourage their audience to interact
Examples of cross-media convergence
-Video games-Apps on the App Stores-Comic books and novels-Clothing and accessories-Toys and collectables
-Hashtags on social media-Posters-Clothing-Accessories
Use of technology in the production of this film
35mm cameras and 65mm IMAX cameras were usedCGI was used to create the futuristic aspects of the film
16mm cameras were used for the day shots whereas Arri’s Alexa was used for night shots
Case Study 1:Star Wars VII: The Force Awakens
Case Study 2:Suffragette
Type of audience Global UK, US & CanadaHome entertainment release date
Download (from Disney): April 1st 2016DVD & Blu-Ray: April 5th 2016
Download, DVD & Blu-Ray: US & Canada: 2nd Feb 2016 UK: 29th Feb 2016
Awards won BAFTA: Best special visual effectsBMI: Film musicEmpire: Best sci-fi film, Best director, Best special effectsMTV Movie: Best breakthrough (Daisy Ridley), Best villain (Adam Driver), Movie of the year
British Independent Film Awards: Best supporting actor (Brenden Gleeson)European Film Awards: European production designer (Alice Normington)Hollywood Film Awards: Actress of the year (Carey Mullingham)Turia Awards: Best foreign film
Other information or trivia -----------------------------------------------
-It was the first film to shoot in the Houses of Parliament-The film was accused of erasure and whitewashing the struggle for equal rights