Marketing 2K12

Dipu

Thomas Joy

Introduction

Viral Marketing

Ambush Marketing

Gorilla Marketing

Flash Mob

Conclusion

Contents

"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing

Marketing is not confined to any theory texts. We can use whatever means we like to market one product. We are using this opportunity to present some of the marketing techniques which is used now a days for popularizing some product.

Why this topik-u?

Viral Marketing

Why this Kolaveri !!!!!!!!

Also known as viral advertising or marketing buzz.

 Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.

Like computer virus.

Viral marketing may take the form of video clips, interactive Flash games, , brandable software, images, or text messages.

Viral Marketing

Viral Marketing

Rebbecca black

GUERRILLA

Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget.

They are unexpected, potentially interactive, and consumers are targeted at unexpected places.

Maximum involvement of customers

A cornerstone of guerrilla marketing is .customer follow- up.

Unique, engaging and thought provoking

GUERRILLA MARKETING

History

Father of guerrilla

marketing

Found in 1984

Difference between traditional and guerrilla marketing

Traditional

Invest money

Large businesses

Focus on increasing sales

Based on experience,judgement

All marketing efforts end when sales is made

Eliminating competitors

Guerrilla Time, Energy, Imagination

and information

Small businesses

Focus on increasing profits

Based on laws of human behavior.

Continuous follow up and customer retention.

Fusion marketing

Levinson’s principles

Specifically for small business

Based on human psychology

Primary statistic measure is profit

New relationship

Focus on one product

Maintain good relation

Contd…..

Forget competition

Use combination of marketing methods

Committment to campaign

Use effective frequency

Strategies of guerilla marketing

o Price discount strategy

o Cheaper goods strategy

o Prestige goods strategy.

o Product proliferation strategy

o Product innovation

o Improved service strategy

o Distribution Innovation strategy.

o Manufacturing cost reduction strategy.

o Intensive advertising promotion

Disadvantages

• It can be deceptive and misleading

• High investment of time

• Greater dedication and energy

• Obtaining measurable results is difficult

3

Marketing strategy where the advertiser advertise themselves within a particular event without paying sponsorship fee.

Considered as attack from a hidden position, making advantage of competitor’s marketing technique

Not sporting events only which become the mode of deploying ambush marketing

Ambush Marketing

Why Ambush Marketing? :

More Business

Less capital invested with high returns

Making a Brand statement.

Cola-Dehydrated? Time for a Coke.

Pepsi-Nothing Official about it

Nokia vs Samsung

Jet Airways vs. Kingfisher v/s Go Air

Coca Cola vs. Pepsi

HUL’s Dove vs. P&G’s Pantene

FlashMob

 Consist of a group of people.

Assemble suddenly in a public place.

Perform an unusual and seemingly pointless act for a brief time.

Flash Mob

Flash Mob

Introduced in New York in 2003

Easy way to capture attention

Flashmob’s in India

Nokia flashmob – on 28th jan 2012

Eon flashmob

FlashmOB

The list is still incomplete as the companies are trying to

formulate new means of marketing tools to familiarize

their products to the mass. We hope that this year will

give birth to more and innovative marketing techniques

in order to keep the battle alive.

Conclusion

THANK YOU