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Top 10 B2B and InboundMarketing Trends for 2016

This is a good time to evaluate your current marketing strategies, with the goal ofidentifying what worked and what tactics didn’t perform as well as you had hoped. You can then start to look ahead and formulate a planto help you achieve even more success inthe New Year.

Staying inthe know 1

In preparing to update and improve upon your current strategy, it can be very helpful to stay informed about the latest industry trends. You should also pay close attention to tactics being employed or recommended bymarketing leaders. This helps you seize opportunities early in the game so you can stay ahead of the competition.

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Creative content is effective

2

Content marketing should be a central part of your strategy. For best results, you want to focus on developing content that is:

b Packaged in a creative way that gets attention

b Targeted specifically for a particular audience and reader

b Geared toward provoking an emotional connection

b Easy for people to access and view

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Video is high-priority

3

Video is one form of content marketers cannot ignore. Mobile users lovevideo, and this type of content lets marketers convey an emotional ormemorable story. Bonus: video is also easy to share via social networks.

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Take advantage of data tools

4

Marketers now have access to a wealth of data tools which can offer valuable insight into customer behavior and motivation. That knowledge can be asignificant asset in helping to guide your strategy and determine the most effective way to connect with buyers and get them to take action.

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Avoid theone-size-fits-allapproach

5

Generic messaging isn’t likely to achieve the results you want. It is wellworth investing the time to develop individual, personalized messages aimed at targeted audiences. Use that data to identify your ideal reader and figure out the best way to connect with them.

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just for you

For the rest of the top 10 trends successful marketers are taking advantage of heading into 2016, please visit:

http://keomarketing.com/inbound-marketing-resources/b2b-marketers-guides/2016-market-ing-trends/

All contents copyright ©2015 by KEO Marketing, Inc. May not be reproduced in part or whole without permission.

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KEO Marketing Inc., a leading business to business (B2B) marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients significantly increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, searchengine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results.