Market Yourself Through LinkedIn - KMG Presentation (1/23/14)

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Learn how to use LinkedIn to showcase your skills and stand out from the competition. Full of tips, tricks and examples to improve your profile, including SlideShare. Follow these steps to become an outstanding candidate.

Transcript of Market Yourself Through LinkedIn - KMG Presentation (1/23/14)

KELLSTADT MARKETING GROUP

JANUARY 23 R D , 2014

Market Yourself Through

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

What is the Difference Between LinkedIn and

a Resume?

Resume

© 2014, Lynn Hazan & Associates, Inc.

Quantifies and Qualifies your experience

Highlights your accomplishments

Shows where you made a difference

LinkedIn

© 2014, Lynn Hazan & Associates, Inc.

Public Persona

Personal Narrative

Happens in Real-Time

Interactive

Can Constantly Update

© 2014, Lynn Hazan & Associates, Inc.

What makes you Special?What Makes you Unique?Why should I hire you?

USE SPECIFICS &GIVE CONCRETE

EXAMPLES

What is Your UPS?

© 2014, Lynn Hazan & Associates, Inc.

Unique

Positioning Statement

*Use this to prepare your resume’s summary statement

The C’s of Social Media

Content

Community

Connections

Conversation

Constantly

Changing

© 2014, Lynn Hazan & Associates, Inc.

Social Network #1

© 2014, Lynn Hazan & Associates, Inc.

Make Sure You Are Discoverable

© 2014, Lynn Hazan & Associates, Inc.

• Easy to contact from your LinkedIn page:-Via email address-Link to blog-Phone number

• So that hiring managers AND recruiters can find YOU!

Make It Easy To Contact!

© 2014, Lynn Hazan & Associates, Inc.

Clearly State Info!

© 2014, Lynn Hazan & Associates, Inc.

Personal Background

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Company’s

Summary

Endorsed Skills & Expertise

© 2014, Lynn Hazan & Associates, Inc.

Show Projects

© 2014, Lynn Hazan & Associates, Inc.

Show Organizations

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Distinguish Honors & Awards

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

Recommendations

Get

Recommended

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RecommendOthers

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Refresh YourContent

Regularly

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Check Out Who’s Viewed Your Profile

Find this on right side of your LinkedIn home page

It’s Only Visible To You!

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Click “See More” For Your Own Mini Survey

© 2014, Lynn Hazan & Associates, Inc.

Invitation To Join LinkedIn

Dear Lynn, I look forward to meeting you and

learning from your presentation tonight at the KMG gathering. I'd like to add you to my professional network on LinkedIn.

Thanks, Patricia Sorenson Personalize

Your

Invitations

© 2014, Lynn Hazan & Associates, Inc.

Ask (and Answer) Questions of Your Network

What Network Members Are Working On

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Keep up with your network

Congratulate Network Members!

© 2014, Lynn Hazan & Associates, Inc.

Create and Find Job Postings

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

Alumni Groups

Create Your Own

Group

Professional Associations

Join Up

to 50

Groups

Connect With Group Members

©2014, Lynn Hazan & Associates, Inc.

Join the Kellstadt LinkedIn Group

© 2014, Lynn Hazan & Associates, Inc.

SlideShare

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

Top Presentations – Week of January 13th

© 2014, Lynn Hazan & Associates, Inc.

Statistics and Metrics

© 2014, Lynn Hazan & Associates, Inc.

Look At SlideShare Categories

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Gain Followers!

© 2014, Lynn Hazan & Associates, Inc.

See Who Others Are Following

© 2014, Lynn Hazan & Associates, Inc.

© 2014, Lynn Hazan & Associates, Inc.

What is Your Expertise in a Changing World?

Who are you?Strengths & core competenciesReinvent yourself, your skillsHow to get word out about yourself

How Will You Use LinkedIn?

© 2014, Lynn Hazan & Associates, Inc.

Your mission-rebrand yourself using LinkedIn tools.

What are your skills and expertise?

Use key words within context.

© 2014, Lynn Hazan & Associates, Inc.

To sign up for Lynn’s E-jobs, the free, confidential listserv from

Lynn Hazan & Associates:

Clearly print your name and email

address on the sign up sheet!

Find Lynn Hazan & Associates

© 2014, Lynn Hazan & Associates, Inc.

• Twitter: @lynnhazan• LinkedIn: Lynn Hazan• Facebook: Lynn Hazan• SlideShare: Lynn Hazan• EzineArticles: Lynn Hazan

Lynn HazanLynn Hazan & Associates55 E. Washington St.Suite 715Chicago, IL 60602312-863-5401Lynn@lhazan.comwww.lhazan.com