Market Research Assignment Market Research Assignment

1. Divide into teams

Appoint a project manage

r!

2. Select Research Objective

The Benefits of ROP What Makes Foothill

Awesome! The Power of CTE The Advantages of DECA Why Pleasanton?

Topics to analyze:

3. Conduct Secondary Research

Conduct your secondary research using Internet & other sources.

4. Create your research instrument (survey)

Using your clearly defined objectives and the knowledge on how to construct the questionnaire, create your survey to gather primary data.

Resource: Chapter 29.2 Marketing Essentials

5. Conduct Primary Research

Administer your survey (primary research) to minimally 100 people.

You may wish to conduct the survey in person or online using Survey Monkey, Google Forms or Facebook (or a combination of platforms).

6. Define Survey Audience

How do you define the audience that took your survey?

Sex – M/F

Income – Lower, Middle, High

Age 10-20, 18-35, 21-65

Demographic Profile

Demographics: age, gender, income,ethnicity, education

Geographics: where do they live? city, country, suberb

Psychographics: socioeconomic considerations, political beliefs, religious beliefs, spending habits

7. Organize & Analyze the Data

8. Present Findings & Conclusions

You have all the data – now document it. Prepare a 5-10 minute oral presentation Be sure to include:

Research Objective (Topic) Findings/Primary & Secondary Data

collected (use charts/graphs, when possible) Any obstacles or limitations you encountered Summary - Conclusions (based on your

findings)

Review the Rubric

100 points