Market and Business Drivers for Mobile ApplicationK Senthil Kumar,Assistant Professor,Sri Eshwar College Of Engineering,Coimbatore – 641 202

Why Business needs App?

Why Business needs App? It’s a business differentiation tool, People always want update any time, 4.2 bilion out of 6 bilion people use

toothbrush, 4.5 bilion use mobile phones.

90% people today uses mobile to do day to day task.

Cost Effective marketing tool Pre product launch Allow customer to order products easily

How customers use Apps? For doing Mobile Banking Finding Local Business Finding Information Comparing Products Buying products To optimize mobiles Finally as torches