Market AnalysisThe Sports Company

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Introduction Analysis of past, present and

future sales Student Name

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Topics of Discussion Sales Growth Competition Market Share

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Sales Growth 1995 sales $5,100,000 1996 sales $5,900,000 1997 sales $7,400,000 1998 sales $10,200,000

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Competition Two major competitors

Action Corporation established in 1986 located in Union, Oregon

Teams Unlimited established in 1989 located in Spring, Maine

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Competition Strengths

Action Corporation Warehouse oriented stores Everyday discounted prices Catalog sales

Teams Unlimited Smaller stores, more locations Emphasis on customer service and

special orders Monthly sales with deep discounts

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Market Share 35% Sports Company 30% Action Corporation 25% Teams Unlimited 10% Other

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What This Means Past - sales doubled in 4 years Present - market share 35% Future - where to go from here?

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Next Steps Research Industry Trends Detail Strengths and Weaknesses Develop Future Marketing Plan