The Business Challenge:

In the Club Channel:

• Fresh Milk Historically Merchandised in Carts – Less Holding Power Than Pallets

• High Sales Velocity: – Driving Significant Out of Stocks– Requiring Multiple Deliveries Per

Week

The Solution:A Consumer-Preferred Bottle That:• Reduces Delivery Frequency & Out of Stocks• Can Be Shipped, Stored, & Merchandised in Pallet Form

The Results:

In a Declining Category, Volume Grew by 50% in 2 Years

2009 2010 2011

+50%