Post on 18-Jan-2017
Coca-Cola Founders: A New Model for Creating Start ups
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Coca-Cola Assets (RRR)
Co-Founder Network
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Big Industry Problem
Lean Startup Method
PortfolioMarkets
CapabilitiesReputation
Talent
NewValue
“Millennial Engagement”
“Powered by Coca-Cola”
“Founders First”
First, we partner with experienced entrepreneurs around the world. Then we
immerse them in the power of Coca-Cola - our relationships, resources, and
reach (RRR). We then co-create the startup around a big industry problem and
become the startup’s first customer from day 1.
Hivery
Predictive analytics17% rev. growth per machine
15% cost savings per machine$450 additional OI per machine
THANK YOU
Marius Swart
Coca-Cola Founders
www.coca-colafounders.com
Twitter: @MariusDSwart