Maria Pergolino 12/3/2015

Acquire New Customers and Explode Your Revenue with Content Marketing

Maria PergolinoApttusGlobal Vice President, Marketing@inboundmarketer

Previously:

THE ONLY END-TO-END QUOTE-TO-CASH SOLUTION 100% ON SALESFORCE

SOLUTIONS FOR COMPANIES OF ALL INDUSTRIES AND SIZES

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Marketing

Customer

Channels

Content

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Getting Started

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•Articles

•Blog Posts

•Books/eBooks

•Brochures

•Case Studies

•Demos

•Email

•Free trials

•Images

•Infographic

•Reference Guides

•Resource Libraries

•RSS/XML Feeds

•Surveys

•Radio/TV/Web TV

•Videos

•Webinars/Webcasts

•White Papers

•Widgets

•Workbook

Types of Content

•Information Guides•Live Streamed Events•Manuals•Microsites/Web Pages•Online Courses•Podcasts/Videocasts•Presentations•Press Releases•Product Data Sheets

Repurposing Content

ARTICLE

WHITEPAPER

SLIDES

VIDEO CLIP

PODCAST

Webinar

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Find Internal & External Contributors

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• Customized Landing Pages & Websites• Personalized Banners (Email) & Video• Personalized Microsites & PURLs

Personalized Content – Especially for ABM

• Email• Social Media• Content Syndication• Press• Search Engine Marketing• Website• Sponsorships• Events

Good Content is Not Enough

Promotion is Key!!!!

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Internally Launch Content (MYOM)

• Benefit: Increases your social sharing, and get company-wide support and buy-in

• Highlight content: – Sales Calls– Posters/Chair Drops– Internal Newsletters– Collaboration Tools

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Content Distribution

Apttus Marketing Stack