Margaret Dawson@seattledawson

Why Digital Handshakes will never replace the

Real Thing

Human Contact is the Killer App

Online is just inherent

We respond to digital signals

Then why are you here?

No app can truly replace human interaction

What does that mean for your startup?

What are human signals?

When do you need human signals?

Networking

Product validation

Manufacturing

Partnerships

is there trust?

Banking

Investors

Hiring

Employee relations

Customer support When email and

FAQs are not enough

Product Walk ThroughsWatching folks use your product at every stage and with new features is painful but awesome

Customer & Partner CouncilsAnalytics & surveys only tell you so much

Board MeetingsNeed to share the pain & successes

Analysts & Press

Demand Generation

M&A

Many, many in person meetings.

It’s hardIt’s scaryIt makes you vulnerable

Practice

Test it on friendlies

Don’t stop after “no”

Be Agile !

Wear the right clothes

Smile

Hire someone to do it

Be you!

Thank Youmargaretd@rivaliq.com

@seattledawson