Using email marketing in a mobile and social world

And what you can do today to make the most of it

The Pure360 cause

We specialise in helping organisations get the best results from their email marketing.

We work with brands like The FT, Virgin, Innocent Drinks and over 1000 other organisations.

You won’t find a team more passionate about improving results together.

Our customers stay with us through choice not contract, they tell their friends about us but never their competitors!

YOU

Fact overload!

Mobile – Smart Techniques

Basic Better Best

Watch out for length “trust earning text”

Get to the point quick! Especially call to actions

Pixel widths can really catch you out

Use CSS to get responsive or just be smart!

Key takeaways

• Simple pixel width changes have big impact

• With investment in mobile templates up front you can get really smart

Optimising for devices

http://bit.ly/multiscreenqueen

The problem

A solution

https://bitly.com/design4mobile

Make Snippets your friends

Uber simple just make the first bit of text powerful !

http://bit.ly/emailsnippet

Gin & TonicEmail & Social

If Facebook were a country

Play.com's Facebook fans spend 24% more than non-fans

What is the value of a ?

How to use this data

Instead of “share this”

Try “click to share with your 540 friends”

Campaigns based on:

Social call to actions

Thanks for listening

If you want more information on anything today or if you’d like to find out how we can help you improve YOUR results please get in touch or just come to our stand.

@marcmunier

marc.munier@pure360.com

Make it easy to get into your content

Use the alt text to drive the open rate

Use bullet proof buttons