How to create a business page – a quick overview

How to switch from your personal profile to your business page

Take away strategies and tips for more Likes

http://www.facebook.com/pages/create.php and select your category…

No phone numbers, web address, deals or pitches

Cover Photo Image: 851 x 315 pixels Profile Image: Upload 180 x 180

Reflect your brand: your virtual business card.

What to do. Where to do it. How to do it.

Got it? Flaunt it here! Share as much about your business as possible… Mission Products Key success factors Website address Contact information

To message or not to message…that is the question!

Is your page dormant?

Are you not gaining any likes?

Is no one responding to your

posts?

(Hint: Facebook is a SOCIAL network…)

Creating your niche in social commerceHow, what, when to postGain insight from your Insights!

How to stand out from your competitors? Enter Highlighted Posts and Pinned Posts… Top 10 Tips to get more interaction

Hover over your post and click on the little star icon:

Highlighted posts cover two columns on your page and are highly visible. You can remove highlighted post at any time

Hover over your post and click on the little star icon Click “Pin to Top”

Pinned posts stay put for 7 days!

Welcome your customers! Ask a question! Be Visual! Gather and share interesting data Community focused Be a ‘DIY” Facebooker! “KISS”! Status updates less than 80 characters get an average of 27% higher engagement rate!

Rotate older content Pin promotions, interests, articles, blog posts for 7 days Be strategic Blend content and marketing messages.

For contests, events, announcements, regular events

Change frequently Be creative! Keep it fresh

Being responsive to customers on Facebook is a must for customer service success…

Respond to a comment within1 hour or less Warm, engaging First name basis “Over the fence” $$$

Who posted the most on your site? Who was in your store the most times? Reward loyal customers…and SHARE IT! (Encourage your customers to tag

themselves!)

This is the ONLY place your live url link is allowed is here at the top of your Facebook Page :

…and this is the only place you can add it:

Top-of-mind awareness for your Facebook page happens in a number of locations! Include your Facebook address or link in:

Your email signature (learn how here: 15 Tips to Get More Facebook Fans) Your business cards On your register tapes On POS locations A QR Code sticker for your business Promotional materials Wrapping, packing materials Magazine ads, newsletters, brochures Your personal profile YOUR WEBSITE!!!!

Go to your business page>Admin Panel>Invite Friends

For resizing images online: ResizeYourImages.com To create fun images: Pinstamatic.com Facebook Social Plugins

Check out the Mannix Marketing Blog posts for more helpful Facebook tips! 15 Ways to Get More Facebook Fans Facebook How To’s Tips & Tricks Facebook Etiquette – The Do’s & Don’ts Of Community Management

For assistance with your social media or digital marketing program, Contact Pam Sissons at Mannix Marketing at pam@mannixmarketing.com, or call (518) 743-9424, Ext. 213

Thank you for your time today!