Bill Ashton, Ph.D.  & Wayne Kelly, MRDRural Development Institute, Brandon University

Brandon, MB CanadaPh: 204‐571‐8518 | kellyw@brandonu.ca

www2.brandonu.ca/rdi

Bill Ashton, Ph.D.  & Wayne Kelly, MRDRural Development Institute, Brandon University

Brandon, MB CanadaPh: 204‐571‐8518 | kellyw@brandonu.ca

www2.brandonu.ca/rdi

Mar 2011 – Jul 2011Oct 2010 - Mar 2011 Aug 2011 – Mar 2012 Apr 2012 +

CED CHOICE MATRIX: A Path Finding ToolCED CHOICE MATRIX: A Path Finding ToolFinding the right tools and discovering new solutions

Create Research Prototype & Learn

Sustain & Evolve

Mar 2011 – Jul 2011Oct 2010 - Mar 2011 Aug 2011 – Mar 2012 Apr 2012 +

METHODThe Rural Development Institute employed design thinking1 methodology 

& EvolveWe are

here

WHAT WE HAVE DONE SO FAR, BY THE NUMBERS: 1) 1000+ CED t l i t i d

WHAT HAVE WE FOUND SO FAR? WHAT ARE WE DOING NOW? Testingto create, research prototype and test  

the CED Choice Matrix.

As the research team designed the CED Choice Matrix with stakeholders and practitioners the project team had to solve how to effectively organize CED tools and

INNOVATION

1) 1000+ CED tools inventoried2) 125 CED tools catalogued in the Choice Matrix3) 5 communities (21 participants) participated in the RESEARCH stage4) 71 CED projects inventoried by communities5) 5 CED projects ‘designed’ with communities6) 84 CED Tools suggested by communities7) 50 CED websites regularly used by participants8) 10 more communities will participate in the PROTOTYPE & LEARNING Stage9) 100 CED Tool reviews will be collected from Manitoba's Economic Development Officers

•Test website is under development

Beta Site

•Work with to test the website and give design feedback and direction

Testing •Community feedback and direction guides the website’s continual evolution

Learning

The research team defined a CED Tool as:

how to effectively organize CED tools and to ensure effective access to those tools. In addition, the research team had to design a system that built tool credibility through practitioner review.

OrganizingEvaluating•Community Development

T l f ld l h Fi N i PEOPLE

KEY CONCEPTS: CED DEVELOPMENT CYCLE KEY CONCEPTS: DEVELOPMENT TYPES

Tool Examples Author

CED Tool as: Any guide, worksheet, checklist, manual,

“how-to” or process in text, audio or video formats that is focused on guiding the

user through a CED activity The CED Development Cycle was identified as an important categorization 

factor for CED T l

Organizing

PlanningImplementing

Evaluating •Tools for elderly, youth, women, First Nations, etc.PEOPLE

•Environmental Development•Tools for land use planning, environmental impact

assessment, etc.GREEN

•Economic Development•Tools for entreprenuership, cost benefit analysis, etc.GROW

Project Team:Bill AshtonWayne KellyGary McNeelyKaren MarchandAllister Cucksey

Anisa Zehtab‐Martin

BackcastingThe State of Victoria, Australia

Building a win‐win Co‐opBritish Columbia Co‐operatives Association

Community‐led libraries Libraries in Communities

Community RecreationHandbook

Franks, Flo

CED Tools  Planning

Analyzing

Implementing p p, y ,

•Holsitic / Sustainable Development•Tools that affect all three of the People, Green and Grow.SUSTAINABLE

FUNDER: Rural and Cooperatives Secretariat STAKEHOLDERS: Canadian Community Economic Development Network, Community Futures Manitoba, Economic Developers Association of Manitoba, Economic Development Council for Manitoba Bilingual Municipalities, Health In Common, Manitoba Agriculture, Food and Rural Initiatives,  

1. References available upon request

HandbookMapping community capacity

Kretzmann, John P.;McKnight, John L.

Judy ColemanVP Programs and Services, 

North Eastman Health Association

“I like the idea of having any resource that will

make our work efficient and effective”

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