MANAGING YOUR REPUTATION ONLINE

Presented by Kathy Sipple

IMPORTANCE?When potential customers search for you, what will they find?

What is your (online) brand?

WHERE DO THEY SEARCH?SEO vs. Yellow Pages: Times are Changing

"Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.“ - Bill Gates (Seattle Times, 2007)

2.9 million searches per minute in December 2009Estimated 131 billion searches per year in 2009Global search grew 46% in 2009

(January 2010, per ReadWrite Web)

SEARCH ENGINE MARKET SHARE

has 85.75% market share(March 2010, per Net Applications)

85.75

5.38

3.52 3.110.63 0.42 0.2

GoogleYahooBaiduBingAskAOL Other

Your Business Name?

MYTH:SEO vs. Yellow Pages: Times are Changing

“I can avoid trouble by staying away from sites like Facebook and Twitter.”

AVOIDANCE = SOLUTIONSEO vs. Yellow Pages: Times are Changing

Just because you don’t join the conversation doesn’t mean it’s not happening.

Web 2.0 opens up communication like never before.

OPPORTUNITY: BE PROACTIVESEO vs. Yellow Pages: Times are Changing

Seek input from “fans.”

Set up alerts to monitor mentions of you, your company, employees, your industry, etc.

ACCENTUATE THE POSITIVESEO vs. Yellow Pages: Times are Changing

It’s not all about damage control!

Viral opportunities to maximize impact of good news.

company name

FORM A PLANFindableOptimize good newsRespond to negative mentionsMonitor information for accuracy

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