Managing Social MediaPresenter: Diana Silveira

Agenda•Social Media Explored•Basics of a Social Media Plan•Creating a social media schedule•Tips, Tricks and Tools to succeed

Social Media

FacebookTwitter

Pinterest LinkedIn YouTube/Vimeo FourSquare Google+ Vine Instagram Tumblr

Social Media Explored

http://on.mash.to/11fnSgl

Demographics

http://bit.ly/Sd7WHe

Facebook• 1 Billion Users• Most Popular Social Media

Microblogging:Your message in 150 characters

• 18-49 year old demographic• Connecting known and new users• Conversational – especially for events

Social Media Sites in a nutshell…• Facebook: All – existing library users. • Twitter: New/Existing Users GenX, GenY and GenZ• LinkedIn: Professionals, Older

Demographics• Pinterest: Woman, GenX• Tumblr: YA• GoodReads: Your booklovers• Instagram: 18-29

Basics of a Social Media Plan

• Brand Each location v Centralized Social Media

• What social media to utilize?

• Who is on the team/roles

Decisions

Promotion, Promotion, Promotion

DO YOU HAVE SOCIAL MEDIA PLAN?DO YOU HAVE A SOCIAL MEDIA TEAM?

Creating a social media schedule

BALANCING:CONTENT CURATION & ORIGINAL CONTENT

http://bit.ly/16wSbHc

Why is Content Curation Important?

• Growing quantity led to sinking quality• Trust is invaluable  • We live in a social world• Content is powerful  

http://onforb.es/16wSYYx

Sample Plan

Download it at: http://goo.gl/3CI4W

Collaborate Online• Google Docs and/or Google Calendar

http://bit.ly/Rlq30x

Create your updates in advance

http://bit.ly/SdbWau

Tips & Tricks to Succeed

Basic Dos• Fill out all “information areas”• Avoid Over, Underposting or Binge Posting• Remove or Shorten the URL when sharing links• Keep your sharing RELEVENT! • Make content about fans not You

• Keep it Simple & Brief• Be to the point• Be clear – what is your call to action?• Engage • Photos and Video are a must!

http://on.mash.to/OXTd7D

CUSTOMIZING YOUR MESSAGE: A GAME

WHAT SOCIAL MEDIA?

Library booksale for new public computers starts tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming

Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.

WHAT SOCIAL MEDIA?

Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.

What Social Media?

Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.

What Social Media?

WHAT SOCIAL MEDIA?

Consider Social Media Contests• Photo Contest• Follow to Win• Trivia• Check-in Contests• Finish this sentence…

Usage Statistics• Review Statistics as a team regularly• Focus on engagement – not just “likes”• Decide: What does success look like?

HootSuite

Some More Tools

FREE• Alerti/Google Alerts• Google Analytics• Topsy• Hootsuite

PAY• Wildfire

Questions?

Diana Silveiradiana@novarelibrary.com

slideshare.net/dee987 delicious.com/dee987/socialmediaplanfacebook.com/NovareLibraryServices

877-816-9638