Rev 2.0 01102010

Managing Content

in the CloudSydney, March 15, 2011

Tom Jenkins

Executive Chairman & Chief Strategy Officer

Copyright © Open Text Corporation. All rights reserved.

Why Managing Content in the Cloud Matters

China missed

the Industrial

Revolution

It would not be

wise to miss

the

Information

Revolution –

any part of it!

You Can’t Put Your Head in the Sand!

Slide 4

Agenda

My Background

The Impact of the Cloud

Managing Content in the Cloud

The Future of the Cloud

Slide 5

Agenda

My Background

The Impact of the Cloud

Managing Content in the Cloud

The Future of the Cloud

OpenText: The Original “Google”

Jerry Yang CEO of Yahoo and Tom Jenkins CEO of OpenText launch in 1995.

OpenText provided the web

search for MSN, MCI, Yahoo,

IBM, etc.

OpenText Index was one of

the most used web pages in

early 90s.

OpenText moved into

corporate search.

Today it is a billion dollar

company.

Copyright © Open Text Corporation . All rights reserved.

Building Social Work Places & Market Places

Secure “Facebook” For Corporations

“Engine” Inside Web Sites

Inbox or Job Center

Process Designer

Copyright © Open Text Corporation 2008 - 2009. All rights reserved.

Slide 9

With Significant Global Reach

1 in 3 global Internet users view content enabled by

OpenText technology.

Slide 10

Agenda

My Background

The Impact of the Cloud

Managing Content in the Cloud

The Future of the Cloud

The World According to Friedman:

Hot, Flat, and Crowded

Copyright © 2009 Open Text Corporation. All rights

reserved.

Slide 11

If you don’t adapt, adopt, and lead, you are…

Copyright © 2009 Open Text Corporation. All rights

reserved.

Slide 12

Copyright © 2009 Open Text Corporation. All rights

reserved.

Slide 13

Digital Natives Are Different

The Rise of Social Networking

Redefines productivity for knowledge workers

Yet , access to

Facebook, Twitter,

and YouTube is

barred in 45% of

organizations

Crowd-Sourcing Drives Productivity

$500K prizes

$3 Billion

discoveries

Content Growth

Key Economic Challenge

Slide 19

ValueLiability

Slide 20

Agenda

My Background

The Impact of the Cloud

Managing Content in the Cloud

The Future of the Cloud

Eras of The Internet

Managing the Content:

Eras of ECM

22

Managing Content in the Cloud

The Cloud

Content in the Cloud

Managing Content: EC<

.

Document Management

Email Management

Records Management

eDiscovery

Digital Asset Management Contract Management

Social Media

Web Content Management

Business Process

Management Archiving

Enterprise Portals

etc…

CONTENTS

Permissions:Balancing Access with Security

27

Example: A keyword Search

No indication of existence

Indicates title of document

Allows view of document

Allows download of document

Allows modification of document

Allows uploading of document

Allows replacement of document

Copyright © Open Text Corporation 1994 - 2010. All rights reserved. Slide 28

National Digital Content: Canada

Potential loss of nation’s cultural heritage

How to initiate preservation activities before

physical media deteriorates

Desire to protect and encourage Canadian

programming

How to make more economically viable

Addressable Canadian audience relatively

small

How to increase export of Canadian

programming

Traditional advertising revenues are down

How to help advertisers reach their target

customers in more innovative and compelling

ways

Slide 29

Canada 3.0 Conference

Canada 3.0 Participation – 2,000 attendees

Canada 3.0 Conclusion

Digital underpins

all other sectors

in society

Digital is critical to

the pace of

innovation

Canadian Digital Strategy

Slide 33

Agenda

My Background

The Impact of the Cloud

Managing Content in the Cloud

The Future of the Cloud

Cloud Content: Rich Mobile Social

New Devices

New Apps

New Interactions

New Content to Manage

34

Social Networking at the G20 in Toronto

And at the G20 in Korea

36

Delivered in the Cloud

37

“Facebook/YouTube/Wiki/Google”

New Online Immersive Technologies

Slide 39

Avatar

What does this mean for Australia?

The competitiveness of a country and a society will

depend on its ability to use technology wisely as an

investment.

To remain competitive the country must do this

better than rival countries and societies.

Australia represents 2% of the world GDP

It must punch above its weight

Thank You!

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For more information, visit:

www.domorewithyourcontent.com