Post on 27-Jan-2016
description
Empirical Analysis of Herzberg’s Two Factor Theory of Jamuna
Herzberg’s
Two
Factor
Jamuna Group of
Industries
Asif Mahmud Onik ID : 141051002
Umma Tamanna ID : 141051074
Bithi Athter ID : 133051065
Shakil Rayhan ID : 133051043
Nurul Alam ID : 133051019
The Presenters…….
The nucleus of Jamuna Group has formed in
1974.
Emphasize and ensure business ethics.
Jamuna group always work together.
A team of motivated
Why Jamuna Group of Industries
Heart of this group.
The responsibility for achieving objectives of promoting growth by increasing productivity and profitability.
Development and expansion of Jamuna Group of Industries.
Why Choice Marketing Department (Herzberg’s Two Factor)
Herzberg’s Two Factor
Intrinsic (satisfiers)
Hygiene (dissatisfies)
Herzberg’s two factor Theory Intrinsic & Hygiene Theory
SerialNumber
Hygiene (dissatisfies) SerialNumber
Intrinsic (satisfiers)
1 Salary good 1 Responsibility 2 Personal life 2 Achievement3 Security of job 3 Performance4 Company policy 4 Experience5 Working condition 5 Work itself6 Technical skill 6 Opportunity for advancement7 Interpersonal relations 7 Personal Recognitions
Data Presentation and Analysis:
Scale: Definitely Disagree (DD)
Generally Disagree (GD)
Somewhat Disagree (SA)
Generally Agree (GA)
Definitely Agree (DA)
Hygiene (dissatisfies) Factors as Foundations for Heightening Marketing department, Motivation in Jamuna Group of Industries.
Questions DD(%)
GD(%)
SA(%)
GA(%)
DA(%)
Salary and benefits, basic income, fringe benefits, bonuses, holidays, company cars, and similar items can heighten the motivation of the marketing department in Jamuna group.
0 023
Average25
average
Working conditions, such as working hours, workplace layout, facilities, and equipment’s provided for the job can heighten the motivation of the marketing department in Jamuna group.
0 034
average14
average
Company policy, which is the rules and regulations formal and informal that manage employers and employees in the Jamuna, can improve the motivation of the marketing department.
0 04
average38
average6
average
Intrinsic (satisfiers) Factors as Foundations for Heightening Marketing department, Motivation in Jamuna Group of Industries.
Questions DD(%)
GD(%)
SA(%)
GA
(%)
DA(%)
Responsibility, Performance, work itself can heighten the motivation of the marketing department in the Jamuna group.
13average
15average
20average
0 0
Achievement, Experience, Opportunity for advancement provided for the job can heighten the motivation of marketing in the Jamuna group.
22average
26average
0 0 0
Personal recognition can heighten the motivation of the marketing department.
2average
4average
42average
0 0
Data Presentation of marketing department in the Jamuna group:
Basic income, fringe benefits, bonuses average 55% people are
definitely agree for their job in few facilities.
Responsibility, work itself as well as mean employees response average
score of 25% (Definitely disagree).
Opportunity for advancement provided for the job marketing department
employee’s mean response average value of 57% (Generally disagree).
The findings suggest that these factors can make the marketing
department unhappy if they poorly managed by the Jamuna group
managements.
Analysis of satisfied & dissatisfied level of marketing department
Variable Frequency Satisfied Dissatisfied
Sex:
Male
Female
Total:
33
15
48 employees
10
12
23
3
About 12 female employees satisfaction level is high and 3 female employees are dissatisfied.
Opposite respond of male employees, 10 are satisfied and 23 people are dissatisfied.
Variable Frequency Satisfied Dissatisfied
Education Qualification:
National Diploma
BA Hon’s
BSC
Masters/MBA
Total:
10
12
8
18
48 employees
9
4
5
6
1
8
3
12
BA Hon’s, Bsc, Masters Education qualification employees according dissatisfied level 8, 3, and 12.
Variable Frequency Satisfied Dissatisfied
Working Experiences:
1-5 Years
6-9 Years
Above 10 Years
Total:
30
12
6
48 employees
11
2
6
19
10
0
10 years experienced employee are more satisfied than the other employee’s.
6 to 9 years 12 people respond as a result 2 employees are satisfied and10 are not.
Report Finding
Hygiene (dissatisfaction) factor are fulfill of Marketing
Department.
Intrinsic (satisfiers) area most of the employees are not
satisfied.
Herzberg’s two-factor theory may be questionable.
Find more information like observe on employees sex,
education quality and working experiences.
Recommendation
Some factors to improve the marketing employee’s motivation in the Jamuna group of Industries are as given below:- Safe and healthy environment for marketing department
employees in Jamuna group of Industries.
Opportunity that develops human capacities for marketing department employee in Jamuna group of Industries.
Thank you