Mamdouh FaragBetween Heroism and Egyptian TV Culture

Intro

Former Wrestler Achievements ART and “Lams Aktaaf” First to Introduce Wrestling in Egypt Mamdouh Farag’s Popularity

presents a particular kind of hero and is a product of Egyptian TelevisionCulture

TV Shaping MamdouhFarag Availibilty of TV Non Pay-Per-View Channels Media Makes a Hero TV Showed an “other side”

of Mamdouh Farag

Sha’bolla vs Farag

Celebrity Don’t Have to Achieve Great Things

Sha’baan .. Fool Seen as a Hero Farag .. Hero Seen as a Fool “The Extraordinary Individual”

What Made Him a Hero?

Absence of Other Egyptian Wrestlers Appearance in “Small Scale Society” Popularity Among the

“Unsophisticated” Class Simplicity

Wrestling in Egypt

What’s WWE Egyptian Fascination

with WWE Social Need

(Entertainment) Physiological Need

(Role Models, Masculinity)

Lack of “Rough” Sports

Farag –The Hero- Fullfills These Needs

Farag’s Amazing Output & Egyptian TV Culture

Lams Aktaaf (All Ingelesh All Za Time) Weight Loss Commercials (Low

Quality/Celeb Do Ads!) .. Endorsing himself, not an international product

“Al’et Moot" Movie (Series to Movies)

Why Farag?!!

Researching Latest Egyptian TV Culture Showing How Egyptian TV Viewers View

Farag(Hero vs Fool)

Exposing the Factors that Makes Egyptian Celebrities