Innovating for Social @MalachyBrowne

@reportedly

ENGAGEMENT LESSONS

DEEP DIVE: Focus on Yemen

• 2 days reporting on evolving Saudi raids

• Engagements/tweet - 4x the monthly average

• 7% lift in followers around our coverage

• What worked? Recaps, videos, unique imagery

• Context and rounded out coverage of a major news story

LIFT THE LID

Shelling of Kramatorsk, Feb. 10 2015

TOOLS

Dataminr

Apigee

@reportedly

@MalachyBrowne

malachy@firstlook.org