MAKING YOUR CASE FOR IMPACT

July 30, 2012

Twitter: @mayurhpatel

Photo Credit: Flickr user Image Editor

THE STORY&

THE ALGORITHM

Photo Credit: Flickr user Koen Vereeken

(A) Data as the new Element

YOUR (and your organization’s)

“INSIGHT IQ”

Source: Corporate Executive Board Company (CEB)

Unquestioning Empiricists

Visceral Decision makers

Informed Skeptics

(B) DESIGN MATTERS

Photo Credit: Flickr user Patrick Hoesly

MAKERS OF MEANING

Photo Credit: Flickr user Johnmuk

Collection

Analysis

Interpretation

Communication

Action

WHY MEASURE?

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What’s wrong with this picture?

Source: flickr.com/photos/zoetnet/5824921697/

Source: flickr.com/photos/zoetnet/5824921697/

No Feedback

“Would you drive a car whose speedometer was

bolted on after the fact? On the outside of the car?

With the only measurement being the average speed

since your last stop? Based on an end-of-trip poll of

the passengers in the car as to how fast the trip felt?

Oh, and finally, the results of which required an

expert to read and interpret?

Right. I didn't think so.”

Michael Gilbert, The Gilbert Center

FOUR Lessons

ONE Exercise

THREE Trends

4 LESSONS

1. Only Collect What you will Act On

Source: http://www.infocaptor.com/

Source: flickr.com/photos/austinevan/1225274637/

“Data isn’t like your kids, you don’t have to pretend to love them equally.”

Amanda Cox, NYT Design Group

Juice Analytics white paper

2. Understand the Incentives Your

Measures Create

“Bucks + Acres”

3. Vanity Metrics on the Web: Be Careful

Hidden behind the Cumulative

Source: The Lean Startup by Eric Ries

New vs Returning

Deepening Engagement

Identified Data

TIPS

4. Use Your Data to Tell a Story

Trajectory of Research in Social Sector is to the PDF

Digital Distribution to Digital Information

Our Journey…

DIY Tools Have Arrived

1 EXERCISE

Instructions for Group Exercise

1. Form groups of 5; sit close

2. Invite one person to be the host

3. Discuss the question and generate insights for 10 minswhile host takes notes

4. Hosts will present highlights from their conversations during the large group report out.

Group Exercise

• Think about an occasion when you were able to communicate data or findings from your work to a key audience that helped advance your mission.

• What was the audience and why do you think you were successful in sharing your story?

3 TRENDS

#1 OPENNESSTransparency is the

New Currency

#2 BIG DATAData as Product

#3 MOBILEHarnessing

Connectivity

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