Making Your Own Videos

May Be Easier and Cheaper Than You Think

Required Tools

• Smart Phone With Built In Video Camera

•Computer With Video Editing Software

•Lighting

•Sound

•Brevity

What Is Important?

Lighting Options

•Natural Lighting Best If You Can Get It

•Halogen Lamps With Reflector Second Choice (Direct Halogen Creates A Harsh Effect)

•Blending These Two Works Well

Sound•Most Smart Phones Have A Built In

Microphone Which Works Okay If The Room Is Silent and The Camera Is Close

•Best Option is a Separate Lapel Microphone On The Subject

•Good Quality Sound On Interviews Is Most Important Thing To Focus On

Brevity

•3 Minutes +- Is About Right

•Break More Complex Subjects Into Shorter Segments If At All Possible

•If You Introduce Charts/Pictures/Different Sounds and Camera Angles You May Hold Attention With A Longer Video

Cheap Tools That Really Help!

•Tripod For Interviews

•Mono Pod For Filming Real Estate

•Lapel Micro Phones For Interviews

•Home Depot Cheap Halogen Lights For Extra Lighting

•Reflector For Softening The Light

TripodWith Microphone Plugged

into iPhone

MonopodReflector

Lapel Mic With Amplifier And

Adapater

Splitter and Camera Mount for

iPhone

Halogen Construction Lamp

Best Videos For CRE

•Interviews with Subject Matter Experts

•Property Videos

•Probably Just Limited By Your Imagination