Making Kick Arse Products

Brett JacksonDirector of Product ManagementAtlassianJuly 2008

What makes a product kick arse?

A kick arse product

Is it easy?

If you constantly see stuff and think

“There must be a better way”

you’re half way to kick arse

Why is he going to buy your product?

It doesn't matter how your users feel about YOU,

all that matters is how they feel about themselves

as a result of using your product

You need to be passionate about your product

You need to care, ...really really care

USA Japan

Truly great products need rich soil

You need to be brave but not stupid!

thanks