Making Hiring More Inclusive - Deloitte Match

MAKING HIRING MORE INCLUSIVE

案例分析�� 让员⼯工真正的参与到雇佣最佳⼈人才的过程中。�� 客户 �� 德勤�� 地区�� 荷兰�� ⽇日期�� 2014�� (开始)�� 关键词�� 员⼯工内部推荐计划�� 移动终端�� 求职者追踪�� 社交媒体��

背景�� 员⼯工内部推荐计划会带来⾼高素质和忠诚的员⼯工。除此之外，内部推荐节省了⼤大量的雇佣成本。�� 传统的内部推荐计划（ERPs）虽然可以在⼀一定程度上带来动⼒力。但他们并没有建⽴立⼀一个固定的激励机制去⿎鼓励⼤大家参加，因此现⾦金激励渐渐变得不那么有吸引⼒力了。现在我们需要⼀一种⽅方法,为推荐候选⼈人的过程带来更多的奖励。��

任务和挑战�� 创建⼀一个推荐平台，并考虑到以下⼏几⽅方⾯面：�� §  它应该是有趣的，使⽤用户易于使⽤用�� §  由游戏化的元素组成�� §  ⽆无障碍,没有⽃斗争,例如⽀支持单点登录�� §  所有相关渠道应该整合在⼀一起,⽐比如社会媒体��

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解决⽅方案�� 马克西姆已经为不同的客户发展了许多概念和推荐活动。2013年，开发新平台的项⽬目开始启动。新的平台⾸首先在荷兰德勤上线，并激励员⼯工推荐候选⼈人。�� 这个平台的关键并不是你在其他案例中所看到的社交媒体，⽽而是⽬目前的员⼯工和他们希望联系/推荐的⼈人。�� 因为⼈人们不希望与社交媒体或计算机进⾏行互动。⼈人们希望与⼈人互动。��

结果�� 由于这个平台刚刚推出，所以还没有结果。现在有将近1000名员⼯工将⾃自⼰己与德勤的内部推荐⽐比赛相连。他们已经推荐了将近50个⼈人。��

德勤⽐比赛��

德勤⽐比赛�� 过程�� 1.�� 有空缺职位�� 2.�� 招聘⼈人员发送邮件给同事��

德勤⽐比赛�� 过程�� 1. 有空缺职位�� 2. 招聘⼈人员发送邮件给同事�� 3. 同事会转到推荐⼯工具上…⋯��

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德勤⽐比赛�� 过程�� 1. 有空缺职位�� 2. 招聘⼈人员发送邮件给同事�� 3. 同事会转到推荐⼯工具上…⋯�� 4.  ...在个⼈人社交媒体上分享空缺职位信息��

5. 同事社交圈的申请⼈人申请...��

德勤⽐比赛�� 过程�� 1. 有空缺职位�� 2. 招聘⼈人员发送邮件给同事�� 3. 同事会转到推荐⼯工具上…⋯�� 4.  ...�� 在个⼈人社交媒体上分享空缺职位信息��

5. 同事社交圈的申请⼈人申请...�� 6.�� ...�� 同事会收到实时过程更新�� 7.�� 同时招聘⼈人员会在申请⼈人追踪系统（ATS）中处理申请⼈人进程...��

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5. 同事社交圈的申请⼈人申请...�� 6.  ...�� 同事会收到实时过程更新��

7. 同时招聘⼈人员会在申请⼈人追踪系统（ATS）中处理申请⼈人进程...��

8. …⋯对于每⼀一个更新状态的⼈人都有点数奖励�� (游戏化)�� ...��

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9.  ..�� 当最后申请⼈人被录⽤用的时候就会有经济奖励��

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Making Hiring More Inclusive - Deloitte Match

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