Post on 19-Oct-2014
description
Making Every Dollar Count:
Landing Page Practices That Improve Marketing ROI
Tim Ash - CEO
@tim_ash
Copyright © 2011, SiteTuners.com - All Rights Reserved.
• Conversion reviews & best-practices website blueprints
• Landing page test plans
• More than 800 clients since 2002
About SiteTuners
You Are Ignorant And Blind
Your Baby Is Ugly
The 7 Deadly Sins ofLanding Page Design
1Unclear Call-to-
action
Before
After
Before
After
2Too Many Choices
146 clickable links!
Asking for too much info
3
Before
Copyright © 2011, SiteTuners.com - All Rights Reserved.
After
+ 17%
Before
Copyright © 2011, SiteTuners.com - All Rights Reserved.
After
+ 51%
+ $48,000,000
Too Much Text
4
Not Keeping Your Promises
5
Visual Distractions
6
Lack of Trust
7
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Copyright © 2011, SiteTuners.com - All Rights Reserved.
+ 40%
+ 58%
Multiple Sins Case Study
CREDO Mobile
+84%
Take off the Rose Colored Glasses
Get to work
Copyright © 2011, SiteTuners.com - All Rights Reserved.
1. Unclear call-to-action
2. Too many choices
3. Asking for too much info
4. Too much text
5. Not keeping your promises
6. Visual distractions
7. Lack of trust
Summary of 7 Deadly Sins
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Express Review - Special Offer
• 45min interactive review of landing page• Video transcript recorded via GoToMeeting• Includes AttentionWizard “attention heatmap” of page
http://Express-Review.com - Only $699
First 3 reviews will be personally conducted by Tim Ash
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Contact Information
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1