2Be purposeful when identifying the audience for your visualization.
Different stakeholders have different data needs.
Consider your stakeholders’ literacy, numeric literacy, and what data they need to make decisions.
An example from the Care Community Hub
3Identify the story you want to tell & consider additional available data.
Start with the data you’ve collected.
Then, identify additional data available that would help you tell your story better visually.
4Invest time in choosing the right visualization product.
STATIC IMAGES: COMMUNICATING A MESSAGE
THE USER EXPLORES YOUR DATA AND CAN DRAW THEIR OWN CONCLUSIONS.
YOU DECIDE THE STORY AND THE MESSAGE, GUIDING YOUR READER.
iNTERACTIVE: PROMOTING EXPLORATION & USE
CHARTS AND GRAPHS
_ infographics
INFOGRAPHICS
_ dashboards
DASHBOARDS
MAPS
An example of data use in action from MEASURE Evaluation
5Consider access to technology and where you need print materials.
Don’t forget to make sure your beautiful design prints well in black and white though!
6You can build beautiful visualizations with simple tools you already know.
Jumping straight to design tools can get complicated.
Instead, sketching is a great place to start.
*Normal as defined by standard BMI measures and women aged 20-49 years.
Data table from: Black RE, Victora CG, Walker SP, Bhutta ZA, Christian P, de Onis M, Ezzati M, Grantham-McGregor S, Katz J, Martorell R, Uauy R. Maternal and child undernutrition and overweight in low-income and middle-income countries” The Lancet 2013; (06 June 2013) DOI: 10.1016/S0140-6736(13)60937-X.