The Makers Theory All Roads Leads to Silicon Valley @edithyeung

Nerd

Nerds

Rich People

Rich People

Story about Edith Pianist, Singer, Engineer, Consultant, Community Organizer, Mobile Person, Investor

MAKERS

Makers of Silicon Valley

Market - and trends. Your market is so big that it’s scary

Acceleration - Amazing traction

Kinship - your cofounder is like your wife. Your product is your children

Edge - unfair advantage. Why you?

Revenue - show me the money

Social Proof – Who loves me?

Market & Trends

1.  Mobile 2.  Real time big data 3.  Sharing economy 4.  Low cost of entry

Addressable Market (2012-16)

Mobile

 690      830    

 980      1,120    

 190    

 330    

 480    

 630    

2012   2013   2014   2015  

Smartphones   Tablets  

880

1,160

1,460

1,750

Customer  from  anywhere.  The  world  is  your  oyster. The mobile market is so large that it’s scary. $850 Billion by 2016

Smartphone & Tablet Growth Driving Mobile Web Use

In millions

2012   2016  

$850B By 2016

$250B    

Note:  Addressable  market  size  includes  the  following  -­‐-­‐  mobile  security,  mobile  gaming,  mobile  adverMsing,  mobile  storage,  mobile  entertainment,  mobile  app  sales,  mobile  payment  processing  

Real Time / Big Data

Know exactly where you are and what you want 24X7.

Sharing Economy

Open source everything! Get paid from sharing your house, car, food, etc.

Low cost of entry

Infrastructure & Platform as a service

Acceleration – We are growing like crazy!

We grow from zero to _____ users in 60 days.

Mighty Text

Kinship – we are family! •  Founder’s Story that show commitment & passion •  Find commonality

Edge – What is your unfair advantage?

My (startup) is the world’s first and only _____.

Patentable Technology

Dolphin is the world’s first and only Gesture & voice-enabled browser.

People

First to Market

Language

Location

Revenue – Show me the money!

•  Recurring •  One-time •  Usage •  Advertising (CPM) •  Licensing •  Affiliate (CPI / CPA)

Social Proof – Who loves me?

•  Investors •  Advisors •  Media •  Customers •  Partners •  Employees

Social Proof – Who loves me?

Road Not Taken (by Robert Frost)

TWO  roads  diverged  in  a  yellow  wood,  And  sorry  I  could  not  travel  both    And  be  one  traveler,  long  I  stood    And  looked  down  one  as  far  as  I  could

   To  where  it  bent  in  the  undergrowth;                  Then  took  the  other,  as  just  as  fair,    And  having  perhaps  the  beSer  claim,

   Because  it  was  grassy  and  wanted  wear;  Though  as  for  that  the  passing  there.  Had  worn  them  really  about  the  same,                        

And  both  that  morning  equally  lay    In  leaves  no  step  had  trodden  black.  Oh,  I  kept  the  first  for  another  day!    Yet  knowing  how  way  leads  on  to  way,  I  doubted  if  I  should  ever  come  back.                        I  shall  be  telling  this  with  a  sigh    Somewhere  ages  and  ages  hence:    Two  roads  diverged  in  a  wood,  and  I—  I  took  the  one  less  traveled  by,    And  that  has  made  all  the  difference.                        

More references •  Venture Hacks •  Notes on raising seed financing by Chris Dixon •  A Fundraising Survival Guide by Paul Graham •  How to Create an Enchanting Pitch by Guy

Kawasaki •  Startup Viagra: How to Pitch a VC by Dave

McClure •  Follow me on Twitter: @edithyeung

Follow me on Twitter @edithyeung