Make Sure Your Company Is Visible On Google

Make sure your company is visible on Google

Using Search Engine OptimizationYour guide to lead generation in tough economic times

By Francois Muscat

Agenda

• Introduction

• Comparison Print Vs. Search

• Search engine marketing

• Search engine visibility

• Compete against bigger brands

• Ranking on Google

• Social media

• Solution

Introduction

• My company does not appear on Google for my products or services

• Will the Internet work for me?

• How can I use social media?

Comparison – Print Vs. Search

• Yellow Pages– Next to competitors’

ads– Difficult to measure

• Search– Differentiate yourself– Measure visitor action– Content marketing

www.webpro.com.au

Search Engine Marketing

Source: Enquiro & Marketingsherpa

OrganicSearch

74.3%Pay Per Click13.5%

Pay Per Click – 12.2%

Search Engine Visibility

What information?

Content is King

Compete Effectively

• Using content to compete effectively

• Frequently asked questions

Ranking on Google

www.seomoz.org

On-Page

Ranking on GoogleOff-Page

Valuable External Links

Off Page SEO:-

• Blog links

• Article links

• Directory links

• Social bookmarking

Social Media Marketing

Social Media Advertising

Social Media Book marking

Social Media Optimization

Social Media Networking

Conversation is King

“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king.

Content is just something to talk about.Cory Doctorow from BoingBoing

Content Creates Conversation

The Solution

• Think creatively about your web content

• Think; what content do your ideal prospects look for?

www.adobe.com

Summary

• Develop a content blueprint

• Optimize main services for Google

• Create valuable incoming links

• Use Social media to create conversation

• Build a resource website to compete effectively

Working With WSI

• Develop a content blueprint

• Add regular content

• Create incoming links

Questions

Francois@wsioms.co.za

Make Sure Your Company Is Visible On Google

Business

Transcript of Make Sure Your Company Is Visible On Google

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