Make Like a Startup

Post on 28-Jan-2015

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description

my talk from the LBi 'What's Next in Experience Design' in which I talk about why skunk works style internal start ups are prone to failure and the characteristics of successful start ups that larger organisations could seek to adopt in order to foster innovation & creativity company wide.

Transcript of Make Like a Startup

Make like a start up@leisa

bigger is not betterbig is dumb

our challenge is to design ways to not let scale kill intelligence, creativity and passion.

A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company.

http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/

A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company.

http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/

REALLY make like a Start Up

focus!what are we doing here?

http://www.adaptivepath.com/ideas/design-interrupted-design-time-versus-meeting-time

http://www.paulgraham.com/makersschedule.html

get out of silossmall multidisciplinary teams ftw

make hypotheses not requirements

let designers design

measureactionable metrics

failure is B.A.U.*don’t celebrate it, don’t vilify it

incorporate it in your plans

*BAU - business as usual

stay humblekeep asking questions

if you don’t cannibalise productsa start up will

redesign your organisation -

make like a start up@leisa